Signifi Media Presents 'REIWA.com XTEND'

REIWA extend its reach of online listings at scale with new Ad Automation and Dynamic Creative (DCO) platform developed by Australian Ad-Tech company Signifi Media

DCO and Ad Automation at Scale

Employing Signifi Media's new Ad-tech platform "Loopa-Automate", REIWA can now advertise property listings beyond their own site across social, native and programmatic channels. The Ad-technology uses both retargeting and prospecting to display adverts to in-market and relevant REIWA audiences at scale with micro campaigns, displaying property information within dynamic creatives to the right audience at the right time.

REIWA is Western Australia’s real estate institute, the peak body for the real estate profession in the state. They exist to make the selling, leasing and buying of property as simple as possible for all West Australians.

They are a member-owned organisation, offering up-to-date market intelligence and advice, along with relevant training, events and networking opportunities for over 1,100 agencies and more than 90 per cent of operating real estate agents in Western Australia.

BACKGROUND

REIWA's product team has been working with Signifi Media since 2017, with the intention of providing advertisers a solution to increasing their audience reach beyond reiwa.com by re-engaging them while they browse other sites, which will lead to increased enquiries and sales.

OBJECTIVE

REIWA.com realised there was an opportunity to re-engage buyers and renters beyond their intermittent site visits and offer this service to their real estate agent network. The challenge was to not only remind consumers of properties they had previously viewed, but also presenting them with brand new listings that met their historical search criteria - and acheive this at scale in an automatic fashion (there are up to 40,000 properties per month advertised on reiwa.com).

SOLUTION

The solution? Signifi Media developed an Ad Automation software for REIWA which automatically builds out 1000's of micro campaigns at scale to advertise property listings via social and programmatic channels to reiwa.com's 1st party data audience.

These micro advertising campaigns are fully automated as it is not practical or financially viable to manually create, launch and track thousands of campaigns daily.

Bearing that mind, in relation to both commercial and residential (sales and rentals), building the REIWA Xtend software allowed for the real estate agent to easily boost their property listings with a simple tick box, incorporated into REIWA’s existing listing portal along with relevant boosting parameters. Once boosted, the listing is automatically advertised on Facebook, Instagram, Google, Yahoo and many more publishing sites and networks

RESULTS

The 'reiwa.com Xtend' product, enables realtors and agents in WA to extend their current and new listings to extremely relevant and targeted buyers and renters outside of the reiwa.com site.

Some of the encouraging results for the REIWA and its product team include:

  • Displaying real estate agents inventory to in-market consumers where they spend the majority of their browsing activity - via Facebook, Instagram, news sites and other various programmatic channels
  • Improved audience scale through automating programmatic advertising
  • Using the power of REIWA's online audience, real estate agents can now increase their targeting accuracy off-network leading to increased sales/conversions

Like to know more? Contact Signifi Media to find out how Ad Automation can get you increased revenue for your classifieds business - making your audience data work hard for you off-network!

Why Work with Signifi Media?

With over 17 years experience across a range of online disciplines, our operations team are experts and analytically driven when it comes to display and Social advert campaigns, optimisation and performance. In fact, we're lucky enough to manage the online advertising operations of some of Australia's biggest brands. We are focused on bringing your data to life within dynamic creative. By tailoring and customising your adverts we help to fulfil your vision for your campaigns, driving you better performance.

Facebook Product Catalogue Adverts

Signifi Media was one of the first Australian owned and developed "Dynamic Advert Servers" to integrate with Facebooks "Product Catalogue Adverts". We use our own technology "Loopa" to ingest products from your website and integrate these directly into Facebook. What this means is we show your products to the right people at the right time!

Retargeting in Facebook

We will do all the hard lifting and integrate your products directly into Facebook. Don't have product to sell? Chasing leads instead? No problem, our specialist Ad Operations team work across many verticals to drive leads. In fact, several of our team are experts in Lead generation and have seen conversion rates as high as 10% (industry average 2%). Thats crazy high!

Accelerate your growth

By working with our team, we have helped many online businesses grow and prosper. This through the good and bad - e.g., when things aren't working - we RED FLAG it and work hard to optimise and turn performance around.

Step 1. We'll write up a campaign plan

Our Account Managers will review your business, understand your audience and then work with our Ad Operations team to find the best channels for your success. We have over 50 Private Market Place deals with some of the largest publishers in Australia so we don't just run on Facebook and Google!

Step 2. We execute your campaigns

Our Ad operations team work daily to optimise our clients campaigns - this means reviewing the little nuggets of data and information that we can manipulate to drive higher sales or leads.

We drive Success

There are no lock in contracts with Signifi Media. Every campaign needs to drive results - therefore if we are not performing our clients are free to go elsewhere. With 95% retention rate - join us to assist in the success of your online business.