Case study on Nove Bikes

Customise your new road bike with Nove Bikes

Signifi Media worked with Nove Bikes to boost the online sales of their custom bicycles by creating a bespoke 3D online experience.

Nove Bikes, known internationally for creating a customised and bespoke bicycles highlighted by; the use of real time 3D construction as bike comes to life, being UCI compliant, using high quality carbon, sub 1kg frame weight, quality assured with over 100 years of engineering experience and an efficient fitment of under two hours.

Wanting to enhance and improve the unique customer experience of designing a bike, Signifi developed a custom 3D control which focused on the colourisation features, 3D modelling and maximising the fluidity of the customer journey.

When a customer opted for a painted version of their bike instead of “Naked Carbon” look, they are now presented with the opportunity to colour customise eight pieces of the bike frame along with selecting the colour of the bike’s logo. Included in the customisation options is the ability to personalise the bike, with 32 characters of one’s choosing.

The bike frame, logo and personalisation now has a pallet of 54 colours to choose from (36 standard colours, 10 greyscale colours and 8 fluro colours). Signifi’s 3D specialist knowledge and experience allows for each colour selection to be shown in 3D as the user continues through their customisation, with simple navigation that allows access to previous selections if the user wants to make a change or amendment.

All of those colour options are also available in matte or gloss options and thanks to some purpose-built software, Signifi created the opportunity for Nove’s users to view their matte or gloss options in 3D as well, with each step clearly presented as focal point of the screen followed by a 3D model of the updated selection.

In addition to the easily navigated 16 step process of building a customised and bespoke bicycle, at every step the user is presented with a financing option, based on their geo location (US, Aus and/or Europe).

"Combining the advanced product options for Shopify, Signifi Media fully completed the fluid and 3D experience by creating a complimentary usability for use on smart phones and tablets."

From the subtle reflectivity of the paint style options presenting in 3D and the option to share the 3D model of your customised bike via social and email to the fluid user journey of building their own bespoke bike, Signifi’s specialised team has created the unique online experience that Nove had envisioned for their business and customers.

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