Case study on Nove Bikes

Customise your new road bike with Nove Bikes www.novebikes.com.

Signifi Media worked with Nove Bikes to boost the online sales of their custom bicycles by creating a bespoke 3D online experience.

Nove Bikes, known internationally for creating a customised and bespoke bicycles highlighted by; the use of real time 3D construction as bike comes to life, being UCI compliant, using high quality carbon, sub 1kg frame weight, quality assured with over 100 years of engineering experience and an efficient fitment of under two hours.

Wanting to enhance and improve the unique customer experience of designing a bike, Signifi developed a custom 3D control which focused on the colourisation features, 3D modelling and maximising the fluidity of the customer journey.

When a customer opted for a painted version of their bike instead of “Naked Carbon” look, they are now presented with the opportunity to colour customise eight pieces of the bike frame along with selecting the colour of the bike’s logo. Included in the customisation options is the ability to personalise the bike, with 32 characters of one’s choosing.

The bike frame, logo and personalisation now has a pallet of 54 colours to choose from (36 standard colours, 10 greyscale colours and 8 fluro colours). Signifi’s 3D specialist knowledge and experience allows for each colour selection to be shown in 3D as the user continues through their customisation, with simple navigation that allows access to previous selections if the user wants to make a change or amendment.

All of those colour options are also available in matte or gloss options and thanks to some purpose-built software, Signifi created the opportunity for Nove’s users to view their matte or gloss options in 3D as well, with each step clearly presented as focal point of the screen followed by a 3D model of the updated selection.

In addition to the easily navigated 16 step process of building a customised and bespoke bicycle, at every step the user is presented with a financing option, based on their geo location (US, Aus and/or Europe).

"Combining the advanced product options for Shopify, Signifi Media fully completed the fluid and 3D experience by creating a complimentary usability for use on smart phones and tablets."

From the subtle reflectivity of the paint style options presenting in 3D and the option to share the 3D model of your customised bike via social and email to the fluid user journey of building their own bespoke bike, Signifi’s specialised team has created the unique online experience that Nove had envisioned for their business and customers.

Once your eCommerce is launched Signifi Media can assist with Digital Strategy and marketing. For more information, please review the following pages:

Ready to talk now? Contact us for some friendly advice - its free!

Why Work with Signifi Media?

With over 17 years experience across a range of online disciplines, our operations team are experts and analytically driven when it comes to display and Social advert campaigns, optimisation and performance. In fact, we're lucky enough to manage the online advertising operations of some of Australia's biggest brands. We are focused on bringing your data to life within dynamic creative. By tailoring and customising your adverts we help to fulfil your vision for your campaigns, driving you better performance.

Facebook Product Catalogue Adverts

Signifi Media was one of the first Australian owned and developed "Dynamic Advert Servers" to integrate with Facebooks "Product Catalogue Adverts". We use our own technology "Loopa" to ingest products from your website and integrate these directly into Facebook. What this means is we show your products to the right people at the right time!

Retargeting in Facebook

We will do all the hard lifting and integrate your products directly into Facebook. Don't have product to sell? Chasing leads instead? No problem, our specialist Ad Operations team work across many verticals to drive leads. In fact, several of our team are experts in Lead generation and have seen conversion rates as high as 10% (industry average 2%). Thats crazy high!

Accelerate your growth

By working with our team, we have helped many online businesses grow and prosper. This through the good and bad - e.g., when things aren't working - we RED FLAG it and work hard to optimise and turn performance around.

Step 1. We'll write up a campaign plan

Our Account Managers will review your business, understand your audience and then work with our Ad Operations team to find the best channels for your success. We have over 50 Private Market Place deals with some of the largest publishers in Australia so we don't just run on Facebook and Google!

Step 2. We execute your campaigns

Our Ad operations team work daily to optimise our clients campaigns - this means reviewing the little nuggets of data and information that we can manipulate to drive higher sales or leads.

We drive Success

There are no lock in contracts with Signifi Media. Every campaign needs to drive results - therefore if we are not performing our clients are free to go elsewhere. With 95% retention rate - join us to assist in the success of your online business.