Golf Box

Online Advertising across Social and Display

Overview

GolfBox is Australia's premier golf equipment store with a massive range of products available online and in-store to suit every type of golfer and budget.You will find an extensive variety of golfing products from clubs, bags, balls and buggies to gloves, shoes and apparel from leading brands such as Callaway, TaylorMade, Ping, Cleveland, Mizuno and Titleist.

Signifi Media have worked with Golfbox for a number of years running dynamic creative across social and display advertising. Using our dynamic creative product "Loopa Retargeting" we are able to program logic in our adverts that calculate the rent value where a product qualifies for rent, enticing the user to click on the advert and purchase via the rent options on offer at golfbox.com.au

What is Loopa?

Loopa is essentially a Dynamic Ad Server and DMP that segments users based on their browsing and behaviour activity on the golfbox website. For example, users that have added items to their cart but have not converted we can target with a dynamic creative strategy where the product they viewed (or similar products) are displayed in a carousel advertisement across display and social channels.

Our highly successful campaigns are typically an "always-on" strategy that any eCommerce retailer needs to consider especially when results are 17x ad spend or higher. So if you are running eCommerce then please contact us for a chat and how we can increase your conversion rate

The Detail

Integrating with Golfbox data feeds, our Ad Server "Loopa Remarketing" learns what products users are interested in as they browse the Golfbox website. If a purchase is not made by the user, our system will retarget the user by showing dynamic creatives across the majority of online websites and Ad Exchanges (Goole, Yahoo, Microsoft etc) that sell advertising spots. These dynamic advertisements will display the same product that the user showed interest in.

Loopa also integrates with Facebook and instagram as well as many other social networks allowing us to display Golfbox advertisments to consumers across the web wherever they may be.

If you are running eCommerce then please contact us for a chat and how we can increase your conversion rate

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