The Job Seeker Trends of 2023

From the rapid growth of remote work to the renewed focus on diversity and inclusion, 2023 promises to be a year of both adaptation and innovation in the job market.

Let’s take a look at the prominent trends dominating the job seeker market  today.

It wasn’t a long time ago that the top priority while looking for a job was security. Since then, the needle has moved. The job market has evolved to become complex and nuanced, and job seekers aren’t afraid of a bit of change – stating their demands clearly, playing the field or being upfront about what’s not working anymore.

 In a job market that is as complex as the people that make it up, let’s explore some of the top trends dominating the market.

Remote work is here to stay: This will not come as a surprise, but remote work is here to be a big and permanent part of our employment landscape. A study by Indeed, found that  job postings for remote jobs are higher than they were before the pandemic, and searches for remote jobs are amongst the most popular among job seekers.

In addition to the benefits for employees, many employers are discovering that remote working gives them a unique opportunity to sustain and even grow their businesses. They are able to recruit from a bigger pool of candidates around the world, and employees have more autonomy and control over their schedules and work-life balance. A win-win for everyone.

Flexible work arrangements: Close on the heels of remote work lives its cousin – flexible working arrangements. More than ever, job seekers are prioritising positions that offer flexible work arrangements, allowing them to not just work from home, but also choose their working hours. Other parameters of flexible work could be reasonable working hours, supportive company cultures, and policies that promote employee well-being.

According to Michael Page’s Talent Trends 2023 Report ‘The Invisible Revolution’, flexibility has been ranked as the No. 2 most important motivator for factors that attract them to join a new company, with No. 1 being salary. In 2022, flexibility was ranked at no. 4, indicating that flexibility is now on everyone’s mind.

Upskilling and Internal Mobility

With technology constantly shape-shifting and job roles evolving to keep pace, job seekers are now more than ever prioritising upskilling and continuous learning. Think courses, certifications and other professional development tools – employers providing self development opportunities definitely have an upper hand.

According to Forbes, 2023 will be the year leaders start focusing on upskilling opportunities and internal mobility to keep their employees satisfied. Upskilling not only benefits employees, but employers too – by internally filling gaps and helping cut recruitment costs.

A sense of wellbeing:

The average person will spend 90,000 hours at work over a lifetime – so it’s natural to want to leave work every day feeling purposeful and satisfied. Forbes found that 6 in 10 people say that wellbeing will be a top priority while applying for  their next job.

Wellbeing is a broad and complex parameter, and some of the contributing factors to employee wellbeing can be workplace mental health support, additional paid time off, health and wellness programmes, diversity and inclusion, and better work-life balance overall.

Blogpost by Loopa Automate

Loopa Automate combs through text listings, automatically generating video creative that is engaging, dynamic and designed to convert. Job seekers (active and passive) are then exposed to posted these posts wherever they go online, driving the audience back to the employer’s site. Moving to video in an optimised and targeted way like this provides increased page-views and engagement.

Loopa-Automate is designed to advertise listings beyond the employer’s own site using the power of first party data, programmatic and social channels. It lets the engine create 1000s of campaigns per day or per month – all at low cost.