Marketing automation technology developed in Western Australia has propelled performance advertising specialist Signifi Media the AFR’s Top 100 Fast List for 2021. Read more on the Financial Review’s website: https://bit.ly/3p289W4
The homegrown automation platform has fuelled rapid year-on-year growth for Signifi and landed the performance agency contracts and marketing automation in more than 10 countries.
Directors Nick Sertis and Matt Cahill say building lasting client relationships through effective lead generation and conversion is core business for the Perth-based company.
Since 2016 Signifi Media has helped both small, medium and large businesses significantly grow their revenue online and drive client acquisition.
The powerful revenue generation engine that enables Signifi Media to customise and optimise clients’ advertising at scale is Loopa Automate.
“One of our long standing clients is reporting annual revenue growth of more than 752% over a two year period working with Signifi Media and attributes the success to their digital strategy” Cahill said.
Sertis said Loopa Automate worked well with real-estate agencies, automotive and employment portals to automatically extend advertising across many different digital channels. “For our large portal partners, using a marketing automation system is proving one of the best ways for them to grow business, generate leads and stay ahead of the market and the competition.”
“This technology advertises listings beyond our clients’ own portals using the power of first-party data, programmatic and social channels,” Cahill said. “Users are then exposed to automatically boosted, customised listings wherever they go online, driving them instantly back to the client’s website or physical shop front.”
Loopa Automate is a key component of the online marketing and digital solutions agency. With a growing staff of more than 20, Signifi Media focuses on performance and conversions for its clients but offers a range of complementary services including programmatic advertising, eCommerce, web design, digital strategy, native automation and search engine optimisation.
Signifi Media is further expanding its European client base next year, adding to notable portal partners that they have worked with from countries such as Sweden, South Africa, New Zealand, Singapore and Central America.
The Loopa Automate middleware is also looking ahead to artificial intelligence with features such as facial recognition within advertisements and comment sentiment analysis, as it stays ahead of the high-tempo social media and digital platforms.