Search Engine Marketing
Our experienced and Google certified SEM team will work with you to create a bespoke pay-per-click strategy to put your business above the competition.
A clearly defined strategy is key in ensuring that you generate qualified traffic, quick results, an increased quality score and a reduced cost-per-lead.
The first step in every successful campaign is always to meet our Google Certified SEM team so we can get an understanding of your business goals and challenges.
Keyword research and competitor analysis are performed next to see what we are up against in the digital arena. Our creative team will work with our SEM team to set up the campaign and our copywriters will write the advert content. Creatives will be presented for your approval before go-live.
As soon as the creatives are approved our SEM team publish the adverts and then the real fun begins. Campaign optimisation along with real-time tracking and reporting lets us stay ahead of any turns in the market to ensure your adverts keep succeeding.
Keyword Research & Competitor Analysis.
Our team will employ a combination of cultivated and current techniques to establish a core set of relevant terms based on your current customer search trends, while considering your top competitors key terms. Balancing negative keywords with your relevant search terms will enable us to successfully create ad copy, regularly optimise your ads and positively influence your ROI.
Landing pages for optimal results.
The goal with pay-per-click campaigns is always to increase click-through rates. Directing customers to your homepage will only decrease conversion rates. A good landing page is made up of a strong headline, an eye-catching call to action, a clear message about your service or product and easy to consume content which is easy to scan. Our Ad-Operations and Design team will work hand-in-hand to create landing pages that convert for your campaign.
Content & Copywriting.
Two key elements for a higher quality score from Google are the relevance of your ad to your keywords and the relevance of your ad to its landing page. This is where we shine. Our dynamic, accomplished and experienced copywriters know the magic formula for creating ad and landing page copy that is both relevant and engaging.
Working seamlessly in AdWords new UX, we will systemically utilise the “Audience” feature to continue searching for and targeting your most ideal and relevant audience. As we have meticulously prepared every element of your strategy, we can take full advantage of conversion tracking by amending or eliminating the elements that aren’t performing and continue to optimise those that are.
Tracking & Reporting.
With our clients and within our online advertising team in Perth, we pride ourselves in being transparent. We want you to know how your campaigns are tracking any time, day or night. You will have access to your campaigns and the relevant data within the Google AdWords portal. Additionally, we will meet with you monthly to go through various bespoke and comprehensive reports to discuss detailed key metrics including conversions, performance and traffic stats.
It starts with a campaign plan.
Our Account Managers will review your business, understand your audience and then work with our Ad Operations team to find the best channels for your success.
Our team work daily to optimise our clients campaigns – this means reviewing the little nuggets of data and information that we can manipulate to drive higher sales or leads.
There are no lock in contracts with us. Every campaign needs to drive results – therefore if we are not performing our clients are free to go elsewhere. We boast a 95% retention rate – join us to assist in the success of your online business.
Ready to start your project?
No project is too large or too small. Our team of creatives are ready to start your project.