Retargeting

If your website doesn’t have a 100% conversion rate, then retargeting should be the next step in your marketing strategy.

If you’re an e-tailer selling your products or services online, travel agent or company, a B2B company or a non-profit seeking donations and volunteers or any other type of business whose website doesn’t have a 100% conversion rate, then retargeting should be the next step in your marketing strategy

Before you take that next step, you probably want some clarity on what exactly retargeting is, right?

Retargeting works by placing an anonymous cookie on the browser of your site visitors. Then, an ad is displayed to that same visitor after they leave your site (and continue on to other sites). Heaps of ad networks like Google, Facebook, Instagram, Yahoo! and Pinterest allow for retargeted ads.

Benefits

Retargeting is effective at all benchmarks in the lifecycle of your customer, not just at the bottom of the funnel. You can successfully retarget your existing audience/customers with enticing offers, promotions for new products or brand announcements.

At its core, retargeting is at its best when its bringing “window shoppers” back to your site, converting them into customers and increasing your sales and revenue. It will also increase your brand awareness and overall reach as your retargeting ads will be constantly displayed to interested site visitors.

Retargeting ads are synonymous with high click-through rates, increased conversions and creating repeat customers at a very low cost. In fact, retargeting is touted as the most underutilised digital marketing tool by 46% of SEM professionals.

Are you retargeting site visitors that have abandoned their shopping cart before purchasing a product from your site? If not, why not? Have a look through your recent site analytics for how many times a cart was abandoned before payment and ask yourself how great it would be to convert one out of every four of those abandoners into a new customer and a new sale. A significant number of retargeted prospects, 26% to be exact, will return and complete their online check out.

Retargeting builds on trust and familiarity, encouraging previous visitors to further engage with your brand, inviting the opportunity for sequential messaging, which consumers find to be more useful.

Lastly, we advocate complimenting retargeting with Dynamic Creative Optimisation (DCO) We will build your customised dynamic creative ad-tech in-house by our highly skilled and experienced Ad Operations team, but we also offer a white-label solution for Agencies as well. We specialise in all things dynamic and love to push the limits with our technology. And because we wrote our own ad-tech, it’s easy for us to quickly meet your requirements, so you can turn window shoppers into buyers.

Why Work with Signifi Media?

Retargeting has become a fundamental part of any overall marketing strategy because it will boost your company’s visibility, build your brand, it’s highly targeted and most of all will help you achieve quality conversions. Occasionally, marketers are confronted with certain challenges and Programmatic display retargeting platforms are extremely complex, so it’s valuable to have someone to help you navigate. That’s where we come in.

Entice and Engage your users

We’ll help to entice and engage your users again with personal and precise display ads of specific products and offers that they have previously browsed or considered purchasing. We know that these products are relevant and of interest to the user, something they actually care about and we know that they have a higher intent to purchase and we’ll create higher conversion rates and real profits for your business.

Pin Point accuracy

We’ll provide you with campaign specific data that will give you an understanding of where your impressions are coming from and which of your ad creatives are performing the best. Your Account Manager will leverage this data to continually make improvements and tweaks to your retargeting campaigns, focusing only on the channels and audiences that deliver the highest ROAS.

Reporting

At Signifi, we pride ourselves on transparency. All of our managed campaigns will reach your audience exactly where they are, all across the web and we’ll deliver detailed reporting so that you know and see what’s working, when and where.

Step 1. We'll write up a campaign plan

Our Account Managers will review your business, understand your audience and then work with our Ad Operations team to find the best channels for your success. We have over 50 Private Market Place deals with some of the largest publishers in Australia so we don't just run on Facebook and Google!

Step 2. We execute your campaigns

Our Ad operations team work daily to optimise our clients campaigns - this means reviewing the little nuggets of data and information that we can manipulate to drive higher sales or leads.

We drive Success

There are no lock in contracts with Signifi Media. Every campaign needs to drive results - therefore if we are not performing our clients are free to go elsewhere. With 95% retention rate - join us to assist in the success of your online business.