Prospecting may be an old school sales term, but it still works as a 21 st century customer- acquisition solution. Because it eliminates any guesswork and relying on (you) the advertiser to manually set demographic, contextual, or placement targeting, our prospecting solutions and strategy uses our bespoke algorithms to serve ads to targeted, potential new customers.
We’ll target digital profiles that are similar to those of your existing customers, which is the first step in our full-funnel marketing strategy.
Our prospecting campaigns are powered by substantial and hefty data sets of customer intent. Aggregated from online publishers, social media networks or advertiser sites, these data sets are analysed to identify your potential new customers who are likely to engage with your brand.
Our prospecting campaigns may also use behavioural targeting to dynamically identify the audiences most likely to convert.
We use prospecting in tandem with retargeting to achieve the best results. When properly combined together, prospecting and retargeting encompass full-funnel marketing, advancing the entire customer lifecycle from brand awareness to conversion.
We build awareness of your business, brand or services by putting your ads in front of users who may have never heard of you before or are yet to visit your site. Driving more traffic to your site and leading to a bigger customer base, more enquiries, higher user engagement and successful transactions.
Ensure that your retargeting campaign captures prospecting visitors. Think of it as a relay race: prospecting passes the baton (i.e. high-quality visitors) to retargeting, which closes the deal by bringing those visitors across the finish line to conversion.
For more information on Prospecting please review the following pages:
- Search Engine Marketing (SEM)
- Search Engine Optimisation (SEO)
- Facebook Full Screen Experience
- Facebook Advertising
Signifi Media delivers fantastic results in all aspects of digital marketing. From online advertising to building your website or eCommerce shop - we have the right team to assist you in taking your visitors on the journey from prospect to customer to brand loyalist and advocate.