Facebook Canvas

Bring your brand and product to life with Facebook Canvas!

Let Signifi Media build and configure your facebook canvas campaigns for you.

We can do a FREE assessment on your current advertising strategy and website and offer you a solution to dramatically increase your conversions.

Get your FREE Advertising Review and Facebook Advertising Plan today!

Facebook Canvas Advertising Australia

Sure, you know all about Facebook, but do you know about Facebook Canvas? Launched in Feb 2016, Canvas is a mobile fullscreen experience, open from Facebook ads in News Feed to reveal a combination of videos, photos, GIFs and call-to- action buttons, delivering what some call a "microsite-like experience" that encourages people to click, scroll, swipe and tap to engage with your brand right on the Facebook platform.

Canvas will tell your story using beautiful and effective brand and product experiences on mobile. Users can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren't. When a user clicks on your ad format it expands to fill their device's screen completely. And because Canvas uses the same technology that makes photos and videos load quickly on Facebook, it will load as much as 10 times faster than the standard mobile web video.

With all of the statistics showing us that mobile usage is continually increasing, we want to help you leverage off this new way to connect and engage with mobile users and build on the success of your business.

When we create a Canvas for you/your brand, we can add more segments of information (text, images, videos, and CTAs) on a single post or ad, making them even more valuable to both you and your customers. We can use Canvas to showcase more uses of a single product, highlight new products and tell your narrative in a new way that will keep your audience engaged and help build brand rapport.

Ad Objectives

When we create your Canvas fullscreen experience Facebook we can other it to other ad formats including a post on your page or a Carousel ad. We’ll customise your Canvas to maximizes the results for your desired objective, including:

  • Traffic (website clicks, page promotion and app engagement)
  • Brand Awareness
  • Reach
  • Engagement
  • Conversions
  • Video views
  • App installs
  • Store visits


Canvas is available to use in your Instagram feed, as long as we use the following ad formats:

  • Single Image
  • Single Video
  • Slideshow
Currently, Canvas isn't supported for carousel and collection in feed on Instagram and Canvas from Instagram Stories is only available when using the single image or single video ad formats.


We'll use Canvas to design entertaining and eye-catching ads that entertain using the entire screen to grab their full attention. Then, we’ll dazzle them (and you) with one of Facebook's customizable CTA buttons, seamlessly maneuvering them to a highly optimized landing page designed to convert them into a new customer.


In this current digital age, with the average attention span being less than eight seconds, the power to captivate a mobile prospect using Canvas can’t be ignored. And neither can the fact that "53% of Canvas ad viewers see at least half of the ad and the average view time per ad is 31 seconds".

Let us know when you're ready and our team will conceive and build Canvas ads that tell compelling, highly engaged brand and product stories out of interactive creative, your current inventory and compelling CTA buttons.

Why Work with Signifi Media?

With over 17 years experience across a range of online disciplines, our operations team are experts and analytically driven when it comes to display and Social advert campaigns, optimisation and performance. In fact, we're lucky enough to manage the online advertising operations of some of Australia's biggest brands. We are focused on bringing your data to life within dynamic creative. By tailoring and customising your adverts we help to fulfil your vision for your campaigns, driving you better performance.

Facebook Product Catalogue Adverts

Signifi Media was one of the first Australian owned and developed "Dynamic Advert Servers" to integrate with Facebooks "Product Catalogue Adverts". We use our own technology "Loopa" to ingest products from your website and integrate these directly into Facebook. What this means is we show your products to the right people at the right time!

Retargeting in Facebook

We will do all the hard lifting and integrate your products directly into Facebook. Don't have product to sell? Chasing leads instead? No problem, our specialist Ad Operations team work across many verticals to drive leads. In fact, several of our team are experts in Lead generation and have seen conversion rates as high as 10% (industry average 2%). Thats crazy high!

Accelerate your growth

By working with our team, we have helped many online businesses grow and prosper. This through the good and bad - e.g., when things aren't working - we RED FLAG it and work hard to optimise and turn performance around.

Step 1. We'll write up a campaign plan

Our Account Managers will review your business, understand your audience and then work with our Ad Operations team to find the best channels for your success. We have over 50 Private Market Place deals with some of the largest publishers in Australia so we don't just run on Facebook and Google!

Step 2. We execute your campaigns

Our Ad operations team work daily to optimise our clients campaigns - this means reviewing the little nuggets of data and information that we can manipulate to drive higher sales or leads.

We drive Success

There are no lock in contracts with Signifi Media. Every campaign needs to drive results - therefore if we are not performing our clients are free to go elsewhere. With 95% retention rate - join us to assist in the success of your online business.