Facebook Automated Ads: Generate More and Better Qualified Leads
When it comes to advertising online, Facebook is one of the best platforms. With more than two billion monthly active users on the site, Facebook is the largest social media network; and it continues to grow every day.
As one of the world’s most popular advertising platforms, Facebook offers diverse features to advertisers. Its wide range of ad types, together with its advanced targeting options, can make advertising quite complex. It could potentially take novice Facebook marketers hours just to set up their campaigns, not to mention monitoring and optimising it as they start to gain insights.
Signifi Media’s Loopa Automate system has solved this issue by introducing a simpler way of marketing on the platform: Facebook Automated Ads.
What are Facebook Automated Ads?
Automated ads on Facebook are a way to create a custom advertising plan for your business by telling the platform what your goals are. Based on your marketing objectives, the system creates ads that run automatically on an on-going basis, saving the advertiser time.
Facebook automated ads allow you to use page content, such as images from organic posts, together with existing audiences within your Ad Manager account, to create ads. Over time, Facebook automated ads learns what may perform best and will make suggestions to improve performance.
The key difference between automated ads on Facebook and boosted posts is that with automated ads, the system is geared towards finding people who are likely to take the action you want them to. Boosted posts, on the other hand, are generally great for getting engagement, or post likes, which is not ideal for advertisers wanting to get conversions or leads. Another difference is that Facebook’s automated advertising is designed to run for a longer period of time so they can optimise and improve the performance of ads over time.
Running Facebook automated ads through external marketing automation platforms
For advertisers wanting to broaden their reach beyond Facebook, there are plenty of marketing automation tools and services available that can manage marketing activities across various channels. Marketing automation platforms such as Loopa Automate allow you to run multifunctional campaigns across many channels such as Facebook, Instagram, Display, Google and more, with the push of a button.
The benefits of marketing automation
There are many benefits of using marketing automation. It’s one of the best ways to generate leads, grow your business and stay ahead of the competition.
It saves you time – you can automate complex, time-consuming tasks and create customised advertising campaigns at scale with just the push of a button.
Generate more and better qualified leads – marketing automation platforms like Loopa Automate can identify which stage of the purchase process a buyer is in and deliver real-time, personalised messages as they browse social media and the web. This means that your message is reaching the right audience at the optimal time.
Accurate reporting and measurable results – in order to track marketing expenditures and optimise your automated advertising for the best return on ad spend (ROAS), you need to obtain measurable data. Marketing automation platforms track and monitor your campaigns with precision for detailed marketing reports.
Dynamic retargeting ads on Facebook through an external platform – how does it work?
As mentioned above, there are plenty of marketing automation software and systems out there that offer advertisers the power to extend their advertising listings off-network and at scale in just a few minutes.
These powerful engines, such as Signifi Media’s Loopa Automate system, are capable of running retargeting dynamic creative ads on Facebook, Instagram and the web using the advertiser’s first-party data.
To explain how this works, lets take a property portal as an example. The ads automation system works by integrating with the property website’s booking system. The client is able to select from a number of off-network ad packages to run their listings on Facebook, Instagram and the global programmatic networks.
The automated system is then connected to Facebook’s advertising platform APIs to book the campaign. The upgraded listings are processed through the Loopa engine, which automatically generates the creative to save the advertiser time.
Potential leads are exposed to these boosted listings whenever they go on Facebook (and other networks, depending on the advertiser’s preference) driving the audience back to the advertiser’s site.
Using this powerful Facebook ads automation tool, advertisers can automate hundreds of thousands of retargeting ads off-network with the push of a button.
How to get the best results from automated ads on Facebook
To get the most out of your automated Facebook marketing, it’s a great idea to source professional Facebook ads management services from a digital marketing agency.
Signifi Media’s Facebook advertising experts not only have the skills and knowledge to develop a results-driven Facebook lead generation strategy, they also have the systems that will target your ads with absolute precision, reducing ad spend wastage and getting more bang for your bucks.
How does a Facebook advertising agency create automated ads on Facebook?
A Facebook advertising agency is able to create high-performing ad campaigns using a number of different objectives, depending on the advertisers’ goals. The objectives include:
- Conversions (leads on a landing page)
- Lead generation (through the use of in-Facebook lead generation ad forms)
- Traffic/landing page views
At Signifi Media, we’ve got a proven system in place to ensure the best return on ad spend for our clients. So when creating automated ads on Facebook, we check the following boxes:
- Campaign setup – we create ad sets and ads for each audience and marketing objective.
- Targeting – we select your audience with the utmost precision, while retargeting ads are targeted at the prospects who have visited your website or viewed your ad before.
- Ad creative – we craft engaging creative for your ads, including imagery and ad copy.
- Reporting – we create detailed reports with insights on clicks, impressions, leads etc., which informs decision-making down the line.
- Lead extraction – we extract the leads from Facebook’s lead generation ads forms and send them to the client via email, a Google sheet, CRM etc.
- Goal-focussed results – we make sure our campaign results answer the client’s Facebook lead generation strategy and business objectives.
Why use Facebook ads management services to automate your Facebook ads?
If you are in search of a Facebook ad automation tool that delivers high return on ad spend, consider partnering with Signifi Media.
Our portal partners are seeing an average of 230% increase in online engagement from our Facebook dynamic creative ads and other boosted adverts.
Our Facebook ads management services will provide you with an all-in-one solution to Facebook advertising: from creating your strategy and ad creative, to launching your ads and monitoring their performance.
Being a leading Facebook advertising agency we have an outstanding track record with numerous case studies that are a testament to our expertise in Facebook automated ads.
If you have any questions about our Facebook advertising services, drop us a line. We can help you build your business’ online following, increase its brand awareness and improve its lead generation and revenue-driving efforts.