Digital Strategy
Online success doesn’t just happen. A carefully crafted and bespoke digital strategy that is organic and achievable is the best way to ensure success online. Every successful campaign starts with outlining clear objectives.
It is easy to dismiss digital marketing if your business is doing ‘well’.
Well, it can always be performing better.
When was the last time you heard of an interesting new business? Did you pull out your smartphone and Google the business’s name? If you land on an uninteresting landing page chances are you will promptly click off to another website. There is a chance this could be happening to your audience.
It is easy to overlook important steps in your digital marketing that could be causing you to miss out on even more leads or sales.
What is a digital strategy?
Simply defined, it is the application of new technologies to existing business activity and/or a focus on the enablement of new digital capabilities to the business.
Chances are you are already spending money on digital assets (like a website), and on advertising channels (Facebook, Instagram, Google Ads and Google’s Display Network) but without a well thought-out strategy your digital goals may be misaligned with your business goals.
We break digital strategies into a series of stages to ensure your brand is omnipresent, active across multiple platforms and engages your customers online in real time.
Step 1 – Discovery Stage.
Our team begins by understanding what you are trying to accomplish and what is necessary to get you here. We will deep-dive into who, where and how your audience behaves.
Have you been running digital marketing up until now? Running a SWOT analysis, our experts will assess your efforts in search of achievements and sticking points to improve on. We will discover your strengths, your weaknesses, future opportunities to work towards and any potential threats to avoid.
Step 2 – Competition Analysis.
How does your business compare to your competition and what makes you stand out from the crowd? Is your current online presence poor in comparison?
Our experts will highlight the areas for improvement and outline a clear path to outperform your rivals. It could be as simple as targeting a specific sub-group of your audience or optimising your messaging and call to actions.
Step 3 – Marking the goal posts.
Imagine a football game without goal posts. The siren sounds, the ball is bounced but the next four quarters are nothing more than an exciting string of kick to kicks.
This is what your digital marketing might look like if you haven’t clearly outlined how to measure your success and set a clear strategy to success. There is no one-size-fits all approach in digital marketing. A results-driven approach is imperative and with a strong plan to succeed our team will help take your business to the next level.
Step 4 – Audience and Budget.
Knowing who your audience is can sometimes be simple enough, but knowing which sub-group or demographic of your audience to target is where things get a little more complex. We lean on your expertise to plan who, where and how we target to bring optimal success to your campaign.
Beyond the important decision of selecting your audience comes selecting the budget of your campaign. Many business owners have big goals, but fail to invest the right budget to their digital marketing activities. You can rely on our account managers, ad-operations team and creatives to assist in explaining and assisting you in deciding on the correct budget and receiving a positive return on investment (ROI).
Step 5 – Reports and Optimisation.
Without correct campaign goal setting, tracking and reporting you won’t know how successful your digital marketing activity is. Our ad-operations team set specific goals to track and search for ways to improve your campaign.
We realise that your time is best spent running your business so we strive to keep reports succinct and informative.
Let’s not put all our eggs in one basket.
Your new strategy will enable innovation by facilitating organisational change that will lead your business to engage new and wider audiences, attract more customers and brand ambassadors and lastly, generate more transactions.
Search Engine Marketing (SEM), Pay-per-click (PPC) or Paid Search is the paid listings that appear above organic search results. These adverts are charged by the number of clicks.
The process of enhancing a website to improve its ranking in organic search engine results with the goal of improving the quantity and quality of leads to your website through organic search results.
Advertisements or sponsored marketing on popular social media platforms, targeting a specific sub-audience.
Online targeted advertising where advertising is targeted to consumers based on their previous online interactions. It allows businesses to strategically position their adverts to their audience and remind them to make a purchase.
Our automated platform will gather information found on your website and generate high quality banners to advertise to in-market and relevant audiences.
Using your data, your dynamic retargeting ads will update automatically to match your product range, ensuring that all of your campaigns stay fresh, current and relevant.
We will help you to build a unique, clearly defined and achievable strategy that ensures you’ll become more competitive in the digital world.
Ready to start your project?
No project is too large or too small. Our team of creatives are ready to start your project.