App Advertising and Retargeting

Our app retargeting solution, along with your strategy, can deliver personalised, dynamic ads that will bring your app users back into the app.

Build your native mobile app audience.

With abandonment rates for app users (after initial installs) still being alarmingly high and brands being continually challenged to being app users back, a significant component of app strategies include retargeting.

App retargeting is a powerful tool that will boost engagement across the entire lifecycle of your app and convert more users into loyal, paying customers.

This is where we can help. Knowing how crucial your app can be for conversions, we’ll target those users who have downloaded your app, prompting them to get engaged again, to ensure that app usage remains steady.


Typically, app users browse more products, add more to their shopping baskets and convert at a higher rate of three times more than regular mobile users. 71% of mobile sales happen in-app and brands with a shopping app generate 68% of their transactions on smart phones and tablets.

Yes, it can be a challenge to bring your users back, but once they’re re-engaged, they’re 30% more likely to return and shop within the app. Our app retargeting can lead to increased opportunities to re-connect with your defaulted users, increase your conversions and strengthening your relationship with current and future high-value customers.


Without a strategy to proactively engage your app downloaders, installed base usage can quickly diminish. A huge risk to address in your strategy is the potential churn of unengaged users (after app install). This can be as high as seven in 10 app users.

We will work closely with you to ensure that every app retargeting campaign will have a conversion goal, along with the data to accurately analyse your KPIs.

When assigning the conversion goal to your app strategy, some of the goals that we can consider are:

  • App installs
  • Retention rate
  • Lifetime value
  • App engagement (number of app sessions, daily active users)
  • K-factor
  • In-app purchase revenue and conversion rate

Retargeting is already a seasoned, straight forward form a marketing. Mobile retargeting is a bit different and our solution will deliver personalised, dynamic ads that will bring app users back into your app, no matter where they are online.

Why Work with Signifi Media?

With over 17 years experience across a range of online disciplines, our operations team are experts and analytically driven when it comes to display and Social advert campaigns, optimisation and performance. In fact, we're lucky enough to manage the online advertising operations of some of Australia's biggest brands. We are focused on bringing your data to life within dynamic creative. By tailoring and customising your adverts we help to fulfil your vision for your campaigns, driving you better performance.

Facebook Product Catalogue Adverts

Signifi Media was one of the first Australian owned and developed "Dynamic Advert Servers" to integrate with Facebooks "Product Catalogue Adverts". We use our own technology "Loopa" to ingest products from your website and integrate these directly into Facebook. What this means is we show your products to the right people at the right time!

Retargeting in Facebook

We will do all the hard lifting and integrate your products directly into Facebook. Don't have product to sell? Chasing leads instead? No problem, our specialist Ad Operations team work across many verticals to drive leads. In fact, several of our team are experts in Lead generation and have seen conversion rates as high as 10% (industry average 2%). Thats crazy high!

Accelerate your growth

By working with our team, we have helped many online businesses grow and prosper. This through the good and bad - e.g., when things aren't working - we RED FLAG it and work hard to optimise and turn performance around.

Step 1. We'll write up a campaign plan

Our Account Managers will review your business, understand your audience and then work with our Ad Operations team to find the best channels for your success. We have over 50 Private Market Place deals with some of the largest publishers in Australia so we don't just run on Facebook and Google!

Step 2. We execute your campaigns

Our Ad operations team work daily to optimise our clients campaigns - this means reviewing the little nuggets of data and information that we can manipulate to drive higher sales or leads.

We drive Success

There are no lock in contracts with Signifi Media. Every campaign needs to drive results - therefore if we are not performing our clients are free to go elsewhere. With 95% retention rate - join us to assist in the success of your online business.