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What is brand awareness?
Brand awareness refers to the extent to which a brand is recognised by potential consumers. The more memorable a brand is to consumers, the more likely they are to stay on top of consumers mind when they are making purchase decisions.
Ways to build brand awareness through marketing
- Social Media Presence
Social media is a great tool for creating brand awareness. With consumers spending large portions of their day scrolling through social media platforms such as Facebook and Instagram, it only makes sense that brands leverage this opportunity to connect with potential customers. Companies must look to see which platforms their potential customers are utilising and ensure that their company is represented on these platforms to be most effective.
To build brand awareness consistency is key, customers aren’t likely to remember a brand just from seeing one post or advertisement. The more consistent a brand is the more likely they will stay at the forefront of their potential customer’s minds. However, it is important to note that consistency isn’t just about consistent social media posts or advertising. Brands need to be consistent in everything they do, including how they market their brand across platforms, the message they convey, their brand personality and more.
Another great way to build brand awareness is through retargeting. This is the process of targeting consumers through online advertising based on their previous online activity. Retargeting is a highly effective marketing tool which increases companies conversion rates and has a great effect on brand awareness.
- Native Advertising
Native advertising is also another great tool for increasing brand awareness. Native ads match the feel and form of the content media which they appear on and allow brands to reach their potential consumers where they are currently reading and engaging.
How can Signifi Media help?
Creating strong brand awareness is a crucial element of every marketing strategy and brands who do this successfully reap the benefits. Signifi Media offers a range of services which will help you to stand out from your competition and build brand awareness with your potential customers. Contact us today to find out how we can help you!