Homegrown tech driving economic force in Asia-Pacific

West Australian performance advertising specialist Signifi Media has landed a spot in the prestigious High-Growth Companies Asia-Pacific ranking for 2022.

After months of research and forensic financial analysis of thousands of companies across the region, The Financial Times has ranked companies by their compound annual growth rate (CAGR) in revenue between 2017 and 2020, as well as their ability to generate jobs and sustain the region’s competitiveness.

Signifi Media was ranked #196 out of the top #500 companies in Asia.

Signifi Media directors Nick Sertis and Matt Cahill said that being named as a driving force of the Asian Pacific economy was a real coup and testament to the hard work of the entire team.

Sertis said that building lasting client relationships through effective lead generation and conversion was core business for the Perth-based company.

The homegrown regeneration middleware technology had fuelled a 90 per cent year-on-year growth for Signifi over the last three years and landed the performance agency contracts in more than 10 countries.

“Using a marketing automation system is showing us that one of the best ways to grow business, generate leads and stay ahead of the market and the competition.”

The powerful revenue generation engine that enables Signifi Media to customise and optimise clients’ off-listings network is Loopa Automate.

Cahill, who designed the product, said it automatically extended advertising off-network and at scale in just a few minutes.

“Loopa Automate advertises listings beyond our clients’ own portals using the power of first-party data, programmatic and social channels,” he said. “Users are then exposed to automatically boosted, customised listings wherever they go online, driving them instantly back to the client.

“On top of that Loopa includes an advanced reporting system which tracks customer activity at a very granular level.”

Loopa Automate is a key component of the online marketing and digital solutions agency. With a growing staff of more than 20, Signifi Media focuses on performance and conversions for its clients but offers a range of complementary services including programmatic advertising, eCommerce, web design, digital strategy, native automation and search engine optimization.

Signifi Media is expanding its Europe client base next year, adding to notable partners including TradeMe Property and NZME out of New Zealand, Property Guru in Singapore, Hemnet in Sweden and Encuentra24 in South America.

The Loopa Automate technology is also looking ahead to AI facial recognition and comment sentiment analysis as it stays ahead of the high-tempo social media and digital platforms.

Signifi Media has joined companies with headquarter in Singapore, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, New Zealand, Philippines, South Korea, Taiwan, Thailand and Vietnam on the prestigious Asia-Pacific 2022 list.

International data partner Statista was engaged by The Financial Times to help identify those Asia-Pacific companies with the strongest revenue growth. The list will be published in the international financial medium on March 17.