5 Benefits Of Working With A Facebook Certified Marketing Partner

5 BENEFITS OF WORKING WITH A FACEBOOK CERTIFIED MARKETING PARTNER

We were recently honoured by having been selected as a Facebook Preferred Marketing Partner — one of the highest-ranking certifications within the Facebook Marketing Partners Programme and a sought-after accolade for agencies.

That’s good news for us, and great news for our clients.

Why?

Because this exclusive recognition puts us apart in our industry and lends legitimacy to our quality of work. Working with a Facebook Preferred Marketing Partner gives our clients the competitive edge they need to reach their business goals in the most efficient way.

What is the Facebook Marketing Partner Programme?

The Facebook Marketing Partner (FMP) programme is a directory of individuals, agencies, and technology platforms (apps) that are certified for their success in marketing. This is for work done in either advertising, sales or engagement. In other words: Launching, managing and measuring campaigns, helping clients fulfil orders, or connecting businesses to customers with purposeful content and messaging.

The Facebook marketing partner directory is a great resource for businesses looking for the expertise needed to excel in digital marketing.

As a Facebook Partner, Signifi Media has been vetted according to what we do best:

  • • eCommerce Sales
  • • Supporting Online Marketplaces
  • • Ad Automation Services

Why Choose a Facebook Certified Partner?

There are plenty of reasons to team up with a Facebook Certified Partner in your digital marketing endeavours. But ultimately, it all boils down to one thing: Results. Working with a Facebook Preferred Marketing Partner you can tap into a wealth of expertise and get better outcomes, faster.

Here are five reasons to join forces with a Facebook Certified Marketing Partner.

  • 1. ExperienceAs a digital marketing agency with over 17 years experience across a range of online disciplines, we have various strengths that set us apart. Experience is one of them.In fact, we’re lucky enough to manage the online advertising operations of some of Australia’s biggest brands. This experience is invaluable when it comes to getting results for our clients. Knowing what work and what don’t work on various digital platforms enables us to fast track our clients’ success and get the results that they’re looking for.
  • 2. Analytical ApproachA big part of getting great ROI on marketing campaigns has to do with data and numbers. Our operations team are experts and analytically driven when it comes to display and social advertising campaigns, optimisation and performance.By analysing the nitty gritty part of campaigns we can fine-tune the creative messaging, targeting and placement to get optimal performance for each campaign.
  • 3. Creativity CountsWe are focused on bringing your data to life within dynamic creative. Our creative team is seasoned in creating beautiful, eye-catching visuals, coupled by engaging copy that sparks action.By tailoring and customising your adverts, and by making them stand out from the clutter online, we help to fulfil your vision for your campaigns, driving you better performance.
  • 4. Advanced ToolsWe utilise exclusive analytics tools to gain insights, draw up reports and make recommendations that improve client performance.In addition, Facebook Partners get access to beta releases of new Facebook and Instagram features. This includes ad placements, conversion optimisations, and advanced audience targeting, all of which give our clients the competitive advantage.
  • 5. 24/7 SupportWhen you have a big sale moment, the last thing you need is your Facebook Ads Manager to be down or having to deal with payment issues.This is where you need a dedicated team to bypass the slow back-and-forth of Facebook’s general chat support feature and the expertise to resolve the issue quickly and painlessly.We’ll give you preferential support with a consultation with our experts to resolve technical issues faster than any other advertiser can.

Team up with Signifi Media, a Facebook Certified Marketing Partner

We would love to show you exactly how we can get you great results – whether you are interested in dynamic creative and retargeting, creative design, ad automation or a digital strategy. Get in touch today. We’ll show you how our expertise and products will benefit your business and increase your audience and conversion rates faster.

8 Remarketing Statistics You Need to be Aware of in 2020

8 REMARKETING STATISTICS YOU NEED TO BE AWARE OF IN 2020

Are you considering implementing a remarketing campaign in 2020?

With traditional forms of marketing like print, television and radio ads, you only have one chance to make an impression on a potential customer. Online marketing, on the other hand, has greater flexibility. Remarketing, also known as retargeting, allows marketers to show ads specifically to people who have already visited their site.

In essence, remarketing not only gives marketers a second chance to make a first impression, but also allows them to follow up an initial impression with a stronger sequential message. Remarketing is a valuable tool for increasing display ad revenue. And with the right insights, it can be even more powerful to boost your remarketing in 2020.

We’ve found 10 remarketing statistics that will shed some light on just what a powerful marketing strategy this is and hopefully give you some insights to push your click-through and conversion rates upward.

1. Remarketing Conversion Rates Increase with More Ad Impressions
Click-through rates are known to drop over time. But with remarketing, the opposite is actually true. A user is far more likely to engage with a remarketing ad after having seen it several times before, than they are with a brand-new generic display ad. In fact, within remarketing campaigns, conversion rates actually increase over time, up until the user has seen the ad about five or six times.In addition, it has been found that people who do click on retargeting ads after having seen them five to six times before, become nearly twice as likely to convert. This is due to brand reinforcement through multiple messages.

2. The Average CTR for Retargeting Ads is 10 Times Higher than Regular Display Ads
The click-through rate (CTR) is 180.6% higher for retargeted users on the display network. These retargeting statistics mean that a retargeting campaign, on average, performs nearly 10 times better than a regular display ad campaign. A CTR of 0.7% is a significantly better conversion rate of online visitors compared to other digital advertising strategies, which could make a meaningful difference in ROI. The conversion rate is 291.7% higher for retargeted users on the display network.

3. Facebook Retargeting Statistics Indicate that You Should Remarket to Website Visitors from the Past 15 to 30 Days
According to Facebook retargeting statistics, if you deploy retargeting ads after too much time has passed, people would typically be less likely to engage with and click on your ads. The reason for this comes down to recollection. People who have visited your website in a more recent time frame are more likely to remember the visit and the content on your website. Facebook recommends that remarketing ads be targeted at users who’ve visited your website in the past 15 to 30 days.

4. Retargeting is the Best Display Advertising Strategy to Increase Brand Awareness
A study evaluated six different online display advertising strategies to measure their effect on brand awareness or search activity. The study found that of all the media placement strategies evaluated, retargeting had the highest increase in brand-related search queries, at 1,046 per cent.

5. 37% of Consumers Click on Retargeted Ads Because They Like the Product Shown
There are plenty of reasons why people click on display ads. Retargeting ads statistics indicate that being drawn to products in retargeting ads is the most common reason why people click. Other reasons include a convenient way to visit a website that users already intended to visit (28%) and the desire to find out more about the product in the ad (21%).

6. Retargeted Website Visitors are 8 times cheaper to reach per click
Sometimes prospective customers need a little extra nudge to convert. This extra motivation is provided by retargeting. People who visit a website after having clicked on a remarketing ads are 8 times cheaper to reach per click and more likely to convert compared to those who aren’t targeted for a second time.

7. According to Remarketing stats Retargeting Ads Cost About Half of what Search Ads Cost
Measured on cost per click (CPC), search ads can be quite expensive, especially in highly competitive industries. Retargeting ad clicks, on the other hand, typically cost anywhere from twice to 100 times less. This is mainly because they have better click-through rates (CTRs).WordStream found that for every 0.1% increase or decrease in the CTRs of your ads, your click costs can go up or down by as much as 21%.

8. CTR Decreases Nearly 50% after Five Months of Running the Same Ad
While conversion rates increase as a user sees an ad repeatedly, it has also been found that CTR tapers down over time. Users who’ve seen the same ad for a couple of months start getting user fatigue and ads then begin to blend into the background. Remarketing stats indicate that CTR decreases by almost 50% after five months of running the same set of ads. To avoid this, it’s a good idea to run different ads depending on the part of the funnel the potential customer is at, and rotate your ads every few months.

Get Outstanding Remarketing Results with the Help of Remarketing Experts

When it comes to online marketing, sometimes, it’s the second impression that matters the most. Since most of your online shoppers do not spend their money on the first website visit and require that extra nudge to convert, remarketing can be a useful tool in your online marketing mix. With the help of remarketing experts you can boost your online conversions and increase your website’s profitability.

Infographic by Will Fleming , 2020, “Remarketing – What it’s All About and Does it Really Work?”, from I-Com.net, Manchester, accessed 13th November 2020

How effective remarketing can increase your revenue

HOW TO USE REMARKETING TO INCREASE YOUR REVENUE

Remarketing (or retargeting) is regarded as the most underutilised digital marketing tool by 46% of SEM professionals. Why is remarketing important? It’s a great way to increase sales and revenue.

In fact, any type of business whose website doesn’t have a 100% conversion rate, should add retargeting as a tool in their marketing arsenal. The advantage of remarketing is that you can target an audience who are already familiar with your brand seeing that they’ve visited your website before. After all, it’s easier to re-engage a user who has shown some level of interest in you rather than trying to acquire more first-time clicks.

As with most digital marketing practices, there are good ways and bad ways of doing remarketing. Remarketing is a science and there’s a formula to using it effectively. In this article we look at five strategies that illustrate how to use remarketing to get the best results.

What is Remarketing?

First off, let’s have a look at what remarketing is and how it works.

In essence, the main goal of remarketing is to serve relevant, personalised advertisements to those users who have had a previous interest in your products or services, with the goal of getting them to convert on your website.

Retargeting is much like bringing “window shoppers” back to your site and converting them into paying customers, thereby increasing your sales and revenue.

An example of remarketing could be someone who’ve searched for flights to Sydney (who didn’t purchase a ticket) being served advertisements on similar flights, hotel- or car rental deals on other websites.

When the user interacts with your website, he gets tagged with a cookie that you implemented to track him. Then, he gets reminded of your product or brand with an ad on the platform you choose – whether it is Google, Facebook, Twitter, or even on Instagram.

Why is Remarketing Important?

The importance of remarketing in digital marketing is all about conversions and revenue. Remarketing can have a great impact on your ROI. A significant number of retargeted prospects, 26% to be exact, will return and complete their online check out. Seeing that this accounts for about a quarter of all unconverted site visitors, it’s clear to see why remarketing is important.

Let’s look at the five strategies you can follow to increase your success rate with retargeting.

  • 1. Conversion Rates Increase with More Ad ImpressionsThe essence of inbound marketing is to provide the best offer to the right prospect at the perfect time. But there’s one more variable to take into account: frequency.With “normal”, non-targeted adverts “banner blindness” or “ad fatigue” can set in relatively quickly, especially if the advertisement is seen too frequently or is poorly designed. This results in decreased clicks.WordStream research suggests, however, that this happens nearly 50% less with remarketing banners, which have longer positive effects on consumers. A user is far more likely to engage with a remarketing ad, even after having seen it six times before, than they are with a brand-new generic display ad. In fact, conversion rates actually increase the more users see an ad within remarketing campaigns.A good strategy is therefore to serve remarketing ad campaigns for longer periods than you would a normal generic banner ad campaign as this will increase conversion rates.
  • 2. Carefully Define Your Audience to Reach the Right PeopleYou can have well written ad copy and an eye-catching design in your advertisement, but the most critical element that will determine your campaign’s success is the target audience.To illustrate this point, let’s look at the different types of users a website might receive. Some users might have jumped off a blog and some might have left your site from a product page.Using higher ad placements for warmer traffic that’s more likely to convert, you can close more sales.
  • 3. Don’t Exclude the Audience that has Already ConvertedA common mistake many digital marketers make is excluding those customers who’ve already converted from future marketing campaigns. Converted customers have already proven that they have an affinity with your brand so it only makes sense to continue communicating with them to build loyalty.Converted users are the perfect audience for offers on new product launches. An audience, for example, who’ve bought clothes from a summer collection could be served ads that promote the new winter collection. You can even offer discounts to this type of users, which will further enhance conversions and build loyalty.
  • 4. Benefit-Driven Image Ads Perform Better than Text AdsWhen it comes to creating ads, it’s key to differentiate between features and benefits. Benefits are what appeal to the user emotionally, hence your ads should always sell benefits instead of features. To identify a benefit, ask yourself: How does my product or service make the customer’s life better?Sun cream, for example, has a clear feature – protecting skin from the sun. The benefit is feeling more beautiful and confident due to having more youthful skin.Aside from selling a strong benefit in the headline, it also helps to have eye-catching imagery. On the Google Display Network, image ads get a higher CTR of 0.31% where text ads only get 0.23%. For this reason, it is well worth the investment to hire a good designer to create those fancy image ads.Another benefit of compelling, benefit-driven ads is that they have better click-through rates (CTRs), which brings down the cost of your ad campaign.WordStream found that for every 0.1% increase or decrease in the CTRs of your ads, your click costs will go up or down by a staggering 21%. So, the more clicks your ads generate, the less you pay per click.
  • 5. Create Custom Landing Pages for Each AdA well-designed landing page creates a seamless experience for the user, from the moment that a remarketing ad piques their interest to the moment they convert. Therefore, each ad should have its own landing page on which the retargeting message is incorporated.For maintaining interest, it’s good practice to keep the headline, image and the colour of your website custom landing page the same as your ad. It’s also important to pay special attention to the copy. The landing page should deliver on the promise made in the ad.By having a landing page that mirrors the remarketing ad and leads the prospect in clear, easy steps to conversion, you can create a smooth experience for the user and improve your conversion rate tremendously.

Remarketing Experts can Accelerate Your Conversions

Whether you’re an e-tailer selling your products or services online, a travel agent, a B2B company or a non-profit seeking donations or volunteers, remarketing can work in your favour to increase your revenue.

If you want to create a profitable remarketing campaign for your company or brand with high ROI, get in touch with our team of remarketing specialists today. We have the know-how to turn interested prospects into paying customers.

E-Commerce Tricks From The Pros: How To Sell Products Online Successfully

The impact of the coronavirus is having a profound impact on the global economy and has been forcing many businesses to close their brick-and-mortar stores leading to a loss of income. The silver lining? People are turning to online shopping and home deliveries now more than ever before, which means that if you haven’t done so already, now’s the time to build an eCommerce website and cash in on the millions of dollars to be made in online shopping.

If you want to know how to create an online shop that is successful, here are seven simple steps to start making money online.

1. Create a Business Plan

Running an eCommerce business that is profitable starts with a basic business plan as it can save you a lot of time and money in the long run and prepare you for potential challenges and opportunities as a new online entrepreneur. A typical online business plan includes competitive market analyses, considering products and offers and, of course, a marketing- and financial plan. Some other things you will need to consider are web-hosting costs, merchant account costs, shipping fees, taxes, marketing expenses and employee wages. You will also need to think of the domain name you’re going to use. Once you have a well laid out business plan, you will have a clearer vision of how to start an online store and will be able to hit your targets more easily without going over budget.

2. Set Yourself Apart

When creating an eCommerce business, chances are there are plenty of competitors out there selling similar products to you. Therefore, one of the best eCommerce business tips involves creating a distinct brand identity for yourself. This will let you stand apart from your competitors and give customers a reason to buy from you instead. There’s no harm in checking out the competition to see what they are doing. This will enable you to find that gap in the market and create a unique offering.

3. Build an Online Shop or Choose an eCommerce Platform to Integrate with Your Site

If you don’t have an existing website yet, you will benefit from choosing an eCommerce platform that allows you to build a site from scratch. A digital marketing agency that specialises in eCommerce websites can help you determine whether a site with a shopping cart is right for you or a streamlined online shop. It’s important that the site is built using the latest platforms, technology and methodologies to ensure that your site is reliable, optimised for conversions and sales and tailored to your unique business needs and requirements.

Alternatively, if you already have a website, you can implement a simple checkout solution that you can easily integrate with your existing site. eCommerce platforms such as Shopify, WooCommerce, SnipCart and E-Junkie enable you to transform an existing website to a fully-fledged online store. When choosing an eCommerce platform, storage space, safety protocols and customisability for site design are the most important elements to consider.

4. Invest in a Good PIM Software Solution

Running a successful eCommerce business is hugely dependent on the technology that powers it. Aside from the convenience of not needing to leave one’s home, shopping online offers the benefit of accessing useful product information, which, most of the time, is way more informative that what one would find in a brick-and-mortar shop. This is where a good Product Information Management (PIM) software solution comes in. PIM software offers e-shoppers an easily accessible user interface that enables them to find the desired product easily and provides everything they need about product availability, specifications and prices. This improves customer experience, increases conversion rates and significantly reduces cart abandonment and returns. The software can also improve search engine optimisation through enhanced data for meta titles and descriptions, which are important on-page ranking signals for Google.

On top of this, PIM software also boosts time efficiency by helping you update the inventory, replace out of stock items before customers start complaining and access real-time data and relevant product reports. A good PIM system is truly considered to be an indispensable component making money in eCommerce.

5. Set up a Merchant Account

To be able to process and receive credit card payments, you need to open a merchant account. The first step is getting a merchant account at a bank, preferably one you already have an account at. Next, you’ll need to choose credit card brands to work with. While Visa and MasterCard are the most widely used, you might consider offering payments with other cards as well if your clients are from countries with their own unique credit card brands. Other things to consider are payment models – whether you are going to offer recurring billing or one-time payments. You’ll also want to analyse your turnover since this will determine the rates charged by the bank. Be prepared to provide the financial institution with all the essential documents that display your financial state and card turnover within the last year or so. The bank will also need a detailed list of all the business activities as well as tax returns with your application. Finally, it’s important to ensure the checkout is secure and product and delivery options descriptions are clear.

6. Get Your Products on as Many Channels as Possible

As far as eCommerce tips and tricks go, it’s a fact that being in more than one location online is a sure way of propelling your growth; and this means listing your products on multiple channels such as Amazon and eBay. Keep in mind that products sold through an authorised reseller need a good warranty. You also need to have clear distribution agreements with any distributors or retailers specifying where they can and cannot sell the products. Additionally, it might be a good idea to do research on how to create an online shop on Facebook and leverage the huge exposure of this powerful platform.

7. Advertise Online

The professionals who know how to make money selling products online also know how important online marketing is. Using targeted paid ads such as Google shopping ads, as well as product-specific remarketing ads is a great way of driving quality traffic to your online store. Another great marketing channel is video, consumers’ favourite way to view content, according to studies. If you don’t know the first thing about online marketing, don’t panic. There are many industry experts who can provide a comprehensive online marketing strategy specific to your products and industry keywords.

Importance of Video Marketing

Video has become an extremely important aspect of a successful marketing strategy and studies have identified video as consumer’s favourite way to view content.

Video marketing allows you to reach your audience in a shorter amount of time and offers an eye-catching, adaptable and shareable medium to reach and engage your audience.

Historically video was only utilised on platforms such as YouTube, however nowadays it is being utilised on all social media platforms and is key in creating a successful brand. Videos are perfect for brands wanting to educate customers on the benefits of their products, to share stories and to inspire marketing-specific actions (e.g. demos, trials, subscriptions).

Consumers retain 95% of the message when they watch it in a video compared to 10% when reading it in text, allowing you to reach consumers more successfully and increase brand awareness. Video also generates 1200% more shares than text and images combined and increases user engagement by 33%.

Video is a cost effective way to reach consumers and the more authentic the video the more engaged your users are likely to be. Studies have also shown that videos up to 2 minutes in length get the greatest engagement. In 2018, the online video advertising spend in Australia sky rocketed to 1.3 million, resulting in a 44% growth from 2017.

With the holiday period among us, now is the perfect time to implement video marketing into your marketing strategy.

Need help with your marketing strategy? Signifi Media offer a range of services which will help you to build a competitive edge. Contact us today to find out how we can help you!

9 Tips For The Holiday Season

The holiday season is fast approaching, presenting companies with a great opportunity to introduce their brand to new shoppers and attract buyers in volume.

This season also presents the perfect opportunity to increase engagement with existing customers and boost their lifetime value.

In 2018 over 43% of shoppers started their Christmas shopping in November or earlier, and 50% of holiday shopping was completed by December 3rd, 2018. Due to this shift in shopping habits we can expect better results if we run Christmas promotions and sales in November and early December and then post-holiday sales in January.

To help you prepare for this holiday season we’ve listed our top tips below:

  • Prepare your Promotional Strategy
    It’s important to think about whether you are going to have sales during the holiday period, and if so which products you are going to put on sale and when. Planning this ahead of time can help you to maximise sales and ensure stock levels are right.
  • Use The Power of Email
    Email marketing over the holiday period is a powerful marketing tool for driving sales and interest. It is important that you schedule your emails in advance and that you analyse your historical data to find which EDM’s have previously worked best. Signifi’s EDM Sync will help you maximise return on the EDM content by engaging your EDM database wherever they are online, not just those who open the email.
  • Promotional Ad Campaign
    Incorporating Christmas or holiday themes into your creatives will help ensure customers quickly know what the promotion is for. Facebook results have shown that Christmas themed creatives tend to perform a lot better and can create an urgency to buy. When planning your promotional campaigns it is also important to note that campaigns with both static and video assets achieved higher conversion when compared to static images alone. Updating your display advertisements and socials to reflect the Christmas season can also increase click through rates.
  • Encourage Engagement with Customers
    The holiday period is a great time to enhance your relationships with your existing customers and build relationships with new customers.
    • Using polls on Facebook and Instagram can be a great way to get customers engaged in your content and make your brand memorable.
    • Leaving cards in customers online packages is another great way to engage with customers, cards can include thank you messages, wishing them a happy holidays or giving them discounts for future purchases. When sending out cards leaving your social links and prompting customers to tag your brand or sharing photos of the product is a great way to not only to engage customers but also to gain some great user generated content.
  • Creating Gift Guides
    Whether you are getting new stock in specifically for the holiday season or not, creating a gift guide is a great way to show your customers you care, while promoting your products. It can be hard trying to figure out what to buy your loved ones, so creating a gift guide can help customers find that perfect gift. These gift guides make for the perfect EDM or blog post.In addition to gift guides, Christmas is the perfect time to bundle products and create gift packs. Make sure to include these in your gift guides.
  • Creating Holiday Specific Landing Pages
    Directing customers to a holiday specific Landing Page is a great way to promote your gift packs, items from your gift guide and any other products you think customers will need over the Christmas period.
  • Utilise Stories for Inspiration
    Stories are the new shop window, allowing consumers to browse to find ideas and inspiration. In 2018, 63% of Christmas shoppers used stories and 62% of users become more interested in a brand or product after viewing it on a story.
  • Strategically Place Stocking Fillers
    During the Christmas period customers are generally buying multiple presents for multiple people. This makes the placement of items on your stores crucial, especially stocking fillers or impulse buys. Consider placing lower priced items in areas on your website where customers can quickly and easily add them to their cart. Areas such as “People Also Bought” and “You May Also Like”, can be useful. Also consider using pop ups before customers finalise their checkout.
  • Remember there is more to the Holiday Season then just Christmas
    When thinking about the holiday season, Christmas is often the first thing that pops into most peoples mind, however, it is important to remember that there are a lot of important dates for companies to consider when planning for the holiday period, including Black Friday, Cyber Monday, Thanks Giving (for any company with customers in North America), Last Day for Shipping, Boxing Day and New Years. It is also important to remember to plan for post holiday retention in 2020, in order to keep sales flowing.

The holiday season is fast approaching and is an amazing time for companies to grow their sales and enhance their brand image.

Here at Signifi we want to help our customers do this, so we will be in touch to discuss how we can assist you to maximise your sales leading into the holiday season.