MAY 26 2018

Get with the Programmatic

With amazing and unprecedented benefits, it’s no surprise that programmatic is the future of advertising

Programmatic advertising helps brands to reach the right customers in the right place, at the right time - the exact audience that they want. This is achieved through a bespoke combination of code, audience data, and algorithms. This results in a quicker, results driven and more affordable platform experience.

This combination utilises identifiers such as location, device type and event tracking to clearly define and inform the customer your brand is looking for. Programmatic is also useful in selecting the right partners to work with and what specific inventory to display now that you're attracting the best consumers. This is now the most efficient process for transforming traditional advertising.

SOCIAL

Does social fit in to the new programmatic ecosystem? With its ad buying efficiency and ad targeting relevancy, it's a perfect match. Running programmatic on social will ensure that brands run increasingly impactful ads that are automated, data driven and transparent.

Pairing programmatic with social, brands can target the right set of customers, increasing their conversion rates and ensure that ad spend is not wasted on irrelevant impressions. This improved ROI will be positively represented in increased sales and revenue.

GET PERSONAL

Based on a consumer's demographic, along with their preferences across music, shopping, etc. programmatic advertising can deliver them a personalised message techniques like Dynamic Creative Optimization (DCO) and cross-device targeting allow for the successful delivery of customised and reinforced brand messages.

Cross-device targeting is the method used to reach a specific consumer across a wide range of devices used such as; tablets, desktops and smartphones. This is acheived generally by sending signals from membership login/sign in pages that sit on the Advertiser/Publisher website to an Ad Server or Data Management Provider (DMP) which allows the target system to build up an object graph of each different device that signs in with the same user/pass.

Brands can and should leverage the power of this data by using programmatic real-time data and insights.

Programmatic Remarketing vs Retargeting: Spot the difference

Sure, they do sound similar and even share a common goal (of targeting shoppers that have shown interest in services, products or solutions while visiting your site), but remarketing and retargeting are definitely not the same thing.

We realise that the two can be easily confused, even Google refers to its own products and terminologies as "remarketing". Remarketing is email or SMS based (targeting existing lists and data bases) and retargeting"s approach is more aligned to PPC, primarily utilising display ads to reach out to new users to convert them into customers.

So to help you further understand what Signifi can do for your brand, lets break down the difference between the two.

REMARKETING

Historically, remarketing has been the term used to describe re-engaging customers with email or SMS. In more recent times, remarketing has come to include email and SMS campaigns that address shopping cart abandonment, upselling, cross selling and lifecycle marketing.

Remarketing to shoppers who have abandoned your website without making a purchase re-engaging, via e-mail or SMS, reminds them of the product that they were interested in and offers a quick and simple route back to your website.

Remarketing can be successfully implemented for service bookings, travel reservations and other functions as well. This email and SMS outreach has proven to be highly appreciated, especially if there is an association of VIP treatment to the communication.

RETARGETING

The way that our retargeting works is very simple and easy, from the advertiser"s prospective. We"ll provide a small piece of code to place on your website, which will set a cookie into a visitor"s browser. When your visitors check out other websites, the cookie will
ensure that your (retargeting) ads are displayed to them.

Now that retargeting has become more mainstream, your retargeting ads will even be seen on social media platforms like Facebook and Instagram.

Unlike remarketing, which depends on a customer"s email address or mobile number to continue nurturing until they purchase, retargeting is much more autonomous and not reliant on any direct contact with your visitors.

RETARGET WITH US

Retargeted ads concentrate on lost traffic and focused on reaching out and converting the 98% of users who do not convert immediately or the more than 75% of people who fill their shopping carts and then exit without making a purchase.

With our bespoke Loopa platform we have the power to gather data points that removes the guesswork out of your digital advertising. Using a combination of data, AI, insights and analytics we"ll enhance and boost your conversions, reduce shopping cart abandonment rates, increase traffic and brand awareness through the use of programmatic advertising and retargeting.

We retarget with clear and achievable goals, reaching out to ideal target audiences, crafting messages that resonate, remind and recall them back to your site.

Retargeting is an exceptionally powerful opportunity for you and your business, so please get in touch with our experts to discuss all of the opportunities available to boost your business" exposure, conversions and revenue.

< Back to Blog Index