NOV 03 2017

Promotions are an important part of being an online retailer.

Promotional offers are used to motivate consumers to buy your product or service, and can help consumers overcome any resistance that they may have when shopping online. Promotions can also drive brand loyalty and consumers are more likely to keep visiting your site if they feel that they are getting a good deal.

TABLE OF CONTENTS

  • For the best results - out with the old and in with the new!
  • How we do it

Some offers may encourage consumers to purchase more products at a time resulting in more revenue, and promotions are a great way to move old stock or large quantities of a specific product/s quickly. It is important to always have a clear strategy in mind when creating promotions.

A recent study found that 77 percent of consumers factor shipping costs into their willingness to buy. Other effective offers include a dollar amount off , a percentage off, bulk order offers and a free gift with a purchase. If your competitors are running promotions, you should be too!

For the best results - out with the old and in with the new!

When eCommerce retailers run promotions to move products quickly, they typically also run an EDM push to existing customers on their mailing list to support the message and drive promotion sales.

As per industry standards, 75% of people typically don’t open these emails but retailers can ensure a greater reach and extend a promotion message off-network, targeting their customers while they are online and on other websites, e.g. Their favorite news or social media website. Avoid the dreaded agency costs of having to run new creatives each time with Dynamic Display advertising!

How to do it:

The Loopa Retargeting Promotion Engine by Signifi Media can not only reach all of your customers off-network and dynamically display the product that they are interested in, but it can also overlay the promotion message and discount information without you needing to lay a finger – allowing your off-network promotion message to be in sync with onsite.

The Promotion Engine has a criteria system that matches most promotions, can be configured in minutes and pushed out to all the dynamic display adverts that are already running. There are no creative or design limitations. We can create unique dynamic ads that fit in perfectly with your brand, and the look and feel you want to achieve. 

Contact bryony.norvall@signifimedia.com.au for more information!

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