Apple’s iOS 14 Privacy Policy Broken Down

What you need to know about Apple’s iOS 14 Policy

In June 2020, at its annual Worldwide Developers Conference (WWDC), Apple announced product and policy changes, which will affect data sharing across iOS. On 3 September 2020 the company announced an extension period for implementing its new privacy guidelines for iOS 14 to allow companies more time to bring their apps in line with the new feature. The changes are expected to be in effect early in 2021.

The iOS 14 update, enforced via iOS 14’s AppTrackingTransparency (ATT), is designed to give users the choice to block the IDFA (Identifier for Advertisers) at the app level, which means that users will not be tracked by default anymore.

This means that, going forward, apps will be required to get permission from users to track them or access their device’s IDFA.

Another key change in iOS 14 is in location sharing. iOS 14 allows users to choose whether they want to share their precise location, or a broader, less precise radius.

These changes have the potential to impact how mobile is utilised for insights, targeting, and conversion attribution, which will not only affect app developers and publishers who monetise their apps but also advertisers.

HOW IS THE iOS 14 POLICY ENFORCED?

Previously, consumers had to opt-out if they didn’t want to be tracked. Now, when a user installs or updates their iOS, a prompt will appear. To provide permission to the app to track them, they will need to explicitly opt-in. However, Apple has noted that developers like Facebook will be able to edit a section of the text that appears in the prompt to explain why users should allow tracking.

FACEBOOK IS STANDING UP FOR SMALL BUSINESSES

Facebook has spoken out against Apple’s iOS 14 policy in a full-page newspaper ad, which appeared in the New York Times, Wall Street Journal and Washington Post, arguing that Apple’s move will force small businesses to turn to subscriptions and other in-app payments for revenue.

Responding to Facebook’s ad, Apple said: “We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not.” The company noted that the new feature does not force Facebook to change the way it tracks users and approaches targeted advertising, instead “it simply requires they give users a choice.”

While Facebook supports proactive privacy measures and data transparency, they clearly don’t agree with Apple’s policy changes. In fact, their stance is that the new changes are about profit, not privacy and that the new policy is actually pushing businesses and developers into a business model that benefits Apple’s bottom line.

APPLE’S iOS 14 POLICY IS MORE ABOUT PROFIT THAN PRIVACY

According to Facebook, Apple’s iOS 14 policy changes are part of a strategy to expand their fees and services business in two ways:

  • Apple tax: Since Apple’s hardware sales are slowing down, they have to gain more revenue from their services business and one of the ways they can do this is with Apple tax.According to Facebook, the iOS 14 policy is forcing content creators to turn to ways to make money outside of advertising, such as charging subscription fees or in-app payments. These fees are subject to an Apple tax ranging from 15% to 30%, which is big business for Apple. In 2019, Apple’s App Store platform grossed around $50 billion and with these changes, Apple stands to profit even more.
  • Apple’s advertising business: Apple’s own personalised ad platform is not subject to the new iOS 14 prompt requirement they’ve imposed on other companies. In fact, Apple uses data it collects, including in-app purchase data collected from within apps owned by other companies, to improve the effectiveness of their own ads products. And those users who don’t want Apple using their data for ads, have to go find the setting deep within their iPhone settings.

WHAT DOES THE iOS 14 POLICY MEAN FOR ADVERTISERS?

  • Advertisers will be unable to accurately count all conversions for iOS users who’ve opted out, which may make it more difficult to understand the value that ads are driving for their business. Advertisers should expect to see a reduction in reported conversions across the board, even though these conversions will still be happening.
  • Advertisers won’t be able to target or exclude ads to opted-out individuals based on website or app engagement. This will cause people to see ads that are potentially less relevant for them.
  • Advertisers will be unable to accurately attribute app installs to people using iOS 14 and later.

However, Apple has noted that it is expanding its privacy-preserving SKAdNetwork ad attribution API. This will allow third-party ad networks serving ads across a wide variety of apps to provide ad attribution to developers without knowing the identity of the user.

Once Apple requires the ATT prompt, Facebook will introduce Aggregated Event Measurement to support measurement of web events from iOS 14 users. It is designed to help advertisers measure campaign performance in a way that is consistent with users’ decisions about their data.

Although personalised advertising will be impacted by iOS 14, it will definitely live on.

WHAT CAN WE EXPECT IN FUTURE?

Of course, we don’t know how long it will take for the entire Apple user base to be active on iOS 14 or higher, and how many of those users will opt-in to tracking.

Regardless, we have no doubt that the advertising industry will rally together and develop new ways of delivering targeted advertising. Facebook is already providing updates with their solutions, as well as actions their partners can take to help minimise disruption, and will continue to introduce new ad features and measurement solutions to offer the best ad performance and measurement.

As a Facebook Preferred Partner, Signifi Media has been working closely with Facebook and other big players to set new privacy-compliant industry standards and to minimise iOS 14’s impact on our clients.

Apple may have a lot of control over the way brands leverage their mobile platforms, but it does not determine marketing success. At Signifi Media, we see it not as a challenge, but as an opportunity. With the right strategy, our clients will be able to offer more human and transparent communications, ultimately building trust and strengthening their relationship with their customers for better business results in the long-term, no matter what new changes Google, Apple, Facebook, or Amazon (GAFA) announce.

Facebook Ads is Removing Its 28-Day Attribution Model

FACEBOOK ADS IS REMOVING ITS 28-DAY ATTRIBUTION MODEL FOR AD CONVERSIONS

According to Facebook’s official announcement sent directly to advertisers, Facebook Ads has removed its 28-day attribution option on October 12th, 2020.

Their statement reads: “Upcoming digital privacy initiatives affecting multiple browsers are expected to limit businesses’ ability to measure people’s interactions across domains and devices. This includes limiting the ability for businesses to attribute conversion events back to an ad over various attribution windows.”

This means that advertisers will no longer be able to track campaigns’ direct actions over a longer period. The default setting on accounts going forward will be a seven-day attribution.

Let’s take a closer look at what this means, how it will impact your marketing campaigns on Facebook, and what you can do to adapt.

How Does Attribution Models Work?

Attribution models determine how credit is given to touch points for a conversion.

Facebook’s Help Centre explains: “By default, Facebook Attribution selects a last touch model with a 1-day impression and 28-day click window. For example, if you were to select purchase as your conversion, and apply this default attribution model and attribution window, your reporting will reflect purchases that can be attributed by Facebook to the last ad click that happened within 28 days prior to purchase or the last ad impression that occurred within 1 day of purchase, whichever happened last.”

Going forward, this capacity will be limited. Instead of the standard 28-day window, advertisers will be limited to a seven-day overview of direct response performance.

Who Will it Affect?

The change will likely only impact advanced Facebook marketers, as well as those operating large scale campaigns, while automated systems that determine Facebook ad spend based on specified events will also be affected.

What Should Advertisers Do?

Advertisers should update any automated rules that rely on the 28-day attribution model. Especially for rules regulating spend and budget based on 28-day performance. Since October 12th the rule has been reverting to the seven-day model, which could impact spending.

Why the Change?

It’s not clear from Facebook’s announcement why they are changing their attribution window, but it seems as though they expect that collecting and reporting on this information will become increasingly difficult due to future “digital privacy initiatives affecting multiple browsers.”

Their statement suggests that they believe a seven-day attribution window is safe, whereas any longer window may soon lack dependability — if it’s available at all. They describe the change as “a more sustainable measurement strategy that will be more resilient to future browser changes”. It’s likely that their statement is referencing Chrome’s intention to eliminate third-party cookies in the next two years.

How Will This Change Impact Your Advertising?

It depends.

Facebook suggests that, “… you may see fewer reported conversions with a seven-day window compared to a 28-day window”.

When it comes to determining the success or failure of your ads, the new attribution window could be bad. However, the level of the impact on your reporting will depend upon the length of the customer journey, as well as how you advertise.

For example, if you typically have impulse buys or low-priced products where the sale or conversion happens quickly, you can expect very little change in conversion reporting. On the other hand, higher-priced items that may take longer for a customer to convert from initial click to purchase could result in a skewing of data.

Will it Impact Delivery or Performance?

Consent lies at the very heart of the most important data privacy law in the world, the EU’s General Data Protection Regulation (GDPR), and many other places around the world are following suit, like Brazil’s LGPD, Thailand’s PDPA, Singapore’s PDPA and South Africa’s POPIA.

The power to say “yes” or “no” to strangers who want to collect your personal data remains pivotal, which is why consent is poised to be more important than ever, integrating even closer and more seamlessly with the tracking technologies of tomorrow and the ad-tech industry itself.

In fact, consent is becoming so important that Google has taken a decisive turn with the launch of Google Consent Mode in September 2020. It enables websites to run all Google-services based on end-user consent.

Taking Advantage of First-Party Data

Facebook has reassured its advertisers: “Note that this change has no impact on delivery or performance of your ads.”

In terms of impact on delivery and performance, it’s necessary to distinguish between Facebook’s attribution window and conversion window. The attribution window is how Facebook reports on conversions; the conversion window is how Facebook optimises your ads.

Facebook is eliminating the 28-day attribution window, which wouldn’t necessarily impact the conversion window, which already falls within a maximum of seven days. This means that the performance of your Facebook ads will be unaffected.

What Happens to Historical Data?

All historical data has been available up until October 12th, 2020. Any relevant data tied to the 28-day attribution model that wasn’t downloaded prior to that date will be lost.

Need Advice and Guidance in Your Facebook Marketing?

Signifi Media has a team of social media marketing experts that will take your Facebook marketing to the next level. Contact us to take advantage of our extensive knowledge of optimisation and performance of social media advertising campaigns.

Google To Kill Third-Party Cookies In Chrome

GOOGLE TO PHASE OUT THIRD-PARTY COOKIES IN CHROME

Advertisers have relied on third-party tracking cookies for the last 25 years to track consumer behaviour online. Nearly all ad-tech platforms use cookies – whether it’s for targeting, retargeting or display advertising.

But this is soon changing.

Google has announced that they plan to phase out the support for third-party cookies in Chrome over the next two years, joining a growing list of browsers ditching the ubiquitous tracking technology.

Google’s plan to phase out third-party cookies in Chrome is part of a larger new initiative, known as Privacy Sandbox with open standards for tracking users while protecting their privacy.

Fundamentally, this move is to enhance privacy on the web. Users are demanding greater transparency, choice and control over how their data is used, which is why the web ecosystem needs to evolve to meet these increasing demands in making the web more private and secure for users.

The blocking of third-party cookies in Chrome is widely regarded as a fundamental change in online advertising. Given Google’s dominance in online advertising and that Chrome accounts for approximately 60% of the browser market share, Google’s decision to phase out third-party cookies in Chrome will have significant implications. It means discarding a mechanism that more or less sets the foundation for how personalised digital ads are delivered on the web.

Meanwhile publishers, agencies, ad-tech companies and brands are wondering what this will mean for the online advertising industry: “How will we track users? Can we survive on contextual targeting? How can we use our first-party data?”

Before we delve deeper, some basics.

What are Third-Party Cookies?

Cookies are text files with small pieces of data that are used to identify a user’s computer as they use a computer network. Third-party cookies are cookies that are set by a website other than the one the user is currently on. For example, a “Like” button on a website can store a cookie on visitor’s computer, which can later be accessed by Facebook to identify the visitor and see which websites he has visited.

Third-party cookie data allows marketers to learn about their users’ overall online behaviour, such as websites they frequently visit, purchases they’ve made and interests that they’ve shown on various websites. With this detailed data, marketers can build robust visitor profiles and create a retargeting list that can be used to display ads to.

What Google’s Privacy Sandbox Initiative Focuses on

According to Google, The Privacy Sandbox project’s mission is to “Create a thriving web ecosystem that is respectful of users and private by default.” The main mission is to end pervasive cross-site tracking through third-party cookies, which has become the norm on the web. Essentially, the underlying principle of the Privacy Sandbox is making user data anonymous, while still allowing advertisers to continue using behavioural targeting, without the pervasiveness associated with third-party cookies.

Privacy Sandbox’s main areas of focus include:

  • How to let websites collect user data from browser APIs that maintain the anonymity of individual users.
  • How to enable conversion measurements for advertisers without individual user tracking across the web.
  • How to serve ads to large groups of users without collecting identifying data from their browsers.
  • How to detect and prevent ad fraud, for example, bots, instead of real users, clicking on ads.

The End of Third-Party Cookies is Not the End of Tracking

Third-party cookies have been declining for over a decade. The first phase started in the mid-2000s when ad blockers were introduced. These browser plugins prevent ad-tech tags, like JavaScript snippets, from loading on a web page, in which case third-party cookies can’t be created.

Third-party cookies are not the only technology used today for tracking of users across the Internet. Other browsers like Safari and Firefox, which have been blocking third-party cookies since 2013, simply resort to workarounds. Facebook, for example, bypasses third-party cookies by using first-party cookies combined with a pixel tracker.

Some of the existing technologies that can track users just like third-party cookies include:

  • IndexedDB
  • Local Storage
  • Web SQL

Since the Privacy Sandbox project is in its infancy, no actual code currently exists for advertisers to test. However, there are several application programming interfaces (APIs) proposed to replace third-party cookies, one of which includes “Trust Tokens”.

The “Trust Token” API will allow developers to combat ad fraud by distinguishing the visitors that are bots and those that are real users, whilst verifying users without revealing their identity.

Another proposed process that Chrome’s Privacy Sandbox will use for remarketing is known as TURTLEDOVE (Two Uncorrelated Requests, Then Locally-Executed Decision On Victory). The interesting thing about this proposed approach is many of the key ad-decisioning and even auction mechanics will be conducted in the browser (on the user’s device) instead of by ad-tech platforms.

Google’s proposed alternatives will not be developed in a vacuum. Google Privacy Sandbox is an open standard, which means that everyone in the industry can give input and affect change. The World Wide Web Consortium has been working with Google on the development of the project, which is an indication that these standards could become consistent across browsers.

Consent is Poised to Take Centre Stage

Consent lies at the very heart of the most important data privacy law in the world, the EU’s General Data Protection Regulation (GDPR), and many other places around the world are following suit, like Brazil’s LGPD, Thailand’s PDPA, Singapore’s PDPA and South Africa’s POPIA.

The power to say “yes” or “no” to strangers who want to collect your personal data remains pivotal, which is why consent is poised to be more important than ever, integrating even closer and more seamlessly with the tracking technologies of tomorrow and the ad-tech industry itself.

In fact, consent is becoming so important that Google has taken a decisive turn with the launch of Google Consent Mode in September 2020. It enables websites to run all Google-services based on end-user consent.

Taking Advantage of First-Party Data

While third-party cookies are being phased out, first-party cookies that track basic data about your own website’s visitors are still safe, which means that first-party data that organisations gain from their website’s visitors will still remain intact.

Taking advantage of first-party data that you get when people intentionally engage with your brand is one of the ways to get around the absence third-party data.

Using email addresses or phone number as an ID is one of the ways a publisher can use their first-party data for identification. This involves a publisher asking users to create an account or provide an email address to access their content, for example to read a news article.

What Steps Should the Ad-Tech Industry Take?

With all that’s been happening in digital advertising over the past five years regarding privacy (the GDPR, etc.), it’s clear that the future of online advertising lies in privacy-friendly tech and processes.

This new update from Google is not something that should send marketers into a panic. Until Chrome shuts off third-party cookies, it will be business as usual. However, during the next two years advertisers will have to adapt and make some changes.

By planning for the future, participating in discussions around Chrome’s Privacy Sandbox, adapting their tech to make it privacy friendly, and staying abreast with new announcements, ad-tech companies will be well prepared for what lies ahead.

With all of the continual updates in online advertising, Signifi Media is taking the necessary actions to comply with the industry changes. We also have our own ad technology and in-house development team that will allow us to minimise the impact on our clients’ digital marketing. If you need expert advice and guidance in your online advertising during this transitioning phase, feel free to reach out to us.

8 Remarketing Statistics You Need to be Aware of in 2020

8 REMARKETING STATISTICS YOU NEED TO BE AWARE OF IN 2020

Are you considering implementing a remarketing campaign in 2020?

With traditional forms of marketing like print, television and radio ads, you only have one chance to make an impression on a potential customer. Online marketing, on the other hand, has greater flexibility. Remarketing, also known as retargeting, allows marketers to show ads specifically to people who have already visited their site.

In essence, remarketing not only gives marketers a second chance to make a first impression, but also allows them to follow up an initial impression with a stronger sequential message. Remarketing is a valuable tool for increasing display ad revenue. And with the right insights, it can be even more powerful to boost your remarketing in 2020.

We’ve found 10 remarketing statistics that will shed some light on just what a powerful marketing strategy this is and hopefully give you some insights to push your click-through and conversion rates upward.

1. Remarketing Conversion Rates Increase with More Ad Impressions
Click-through rates are known to drop over time. But with remarketing, the opposite is actually true. A user is far more likely to engage with a remarketing ad after having seen it several times before, than they are with a brand-new generic display ad. In fact, within remarketing campaigns, conversion rates actually increase over time, up until the user has seen the ad about five or six times.In addition, it has been found that people who do click on retargeting ads after having seen them five to six times before, become nearly twice as likely to convert. This is due to brand reinforcement through multiple messages.

2. The Average CTR for Retargeting Ads is 10 Times Higher than Regular Display Ads
The click-through rate (CTR) is 180.6% higher for retargeted users on the display network. These retargeting statistics mean that a retargeting campaign, on average, performs nearly 10 times better than a regular display ad campaign. A CTR of 0.7% is a significantly better conversion rate of online visitors compared to other digital advertising strategies, which could make a meaningful difference in ROI. The conversion rate is 291.7% higher for retargeted users on the display network.

3. Facebook Retargeting Statistics Indicate that You Should Remarket to Website Visitors from the Past 15 to 30 Days
According to Facebook retargeting statistics, if you deploy retargeting ads after too much time has passed, people would typically be less likely to engage with and click on your ads. The reason for this comes down to recollection. People who have visited your website in a more recent time frame are more likely to remember the visit and the content on your website. Facebook recommends that remarketing ads be targeted at users who’ve visited your website in the past 15 to 30 days.

4. Retargeting is the Best Display Advertising Strategy to Increase Brand Awareness
A study evaluated six different online display advertising strategies to measure their effect on brand awareness or search activity. The study found that of all the media placement strategies evaluated, retargeting had the highest increase in brand-related search queries, at 1,046 per cent.

5. 37% of Consumers Click on Retargeted Ads Because They Like the Product Shown
There are plenty of reasons why people click on display ads. Retargeting ads statistics indicate that being drawn to products in retargeting ads is the most common reason why people click. Other reasons include a convenient way to visit a website that users already intended to visit (28%) and the desire to find out more about the product in the ad (21%).

6. Retargeted Website Visitors are 8 times cheaper to reach per click
Sometimes prospective customers need a little extra nudge to convert. This extra motivation is provided by retargeting. People who visit a website after having clicked on a remarketing ads are 8 times cheaper to reach per click and more likely to convert compared to those who aren’t targeted for a second time.

7. According to Remarketing stats Retargeting Ads Cost About Half of what Search Ads Cost
Measured on cost per click (CPC), search ads can be quite expensive, especially in highly competitive industries. Retargeting ad clicks, on the other hand, typically cost anywhere from twice to 100 times less. This is mainly because they have better click-through rates (CTRs).WordStream found that for every 0.1% increase or decrease in the CTRs of your ads, your click costs can go up or down by as much as 21%.

8. CTR Decreases Nearly 50% after Five Months of Running the Same Ad
While conversion rates increase as a user sees an ad repeatedly, it has also been found that CTR tapers down over time. Users who’ve seen the same ad for a couple of months start getting user fatigue and ads then begin to blend into the background. Remarketing stats indicate that CTR decreases by almost 50% after five months of running the same set of ads. To avoid this, it’s a good idea to run different ads depending on the part of the funnel the potential customer is at, and rotate your ads every few months.

Get Outstanding Remarketing Results with the Help of Remarketing Experts

When it comes to online marketing, sometimes, it’s the second impression that matters the most. Since most of your online shoppers do not spend their money on the first website visit and require that extra nudge to convert, remarketing can be a useful tool in your online marketing mix. With the help of remarketing experts you can boost your online conversions and increase your website’s profitability.

Infographic by Will Fleming , 2020, “Remarketing – What it’s All About and Does it Really Work?”, from I-Com.net, Manchester, accessed 13th November 2020

How effective remarketing can increase your revenue

HOW TO USE REMARKETING TO INCREASE YOUR REVENUE

Remarketing (or retargeting) is regarded as the most underutilised digital marketing tool by 46% of SEM professionals. Why is remarketing important? It’s a great way to increase sales and revenue.

In fact, any type of business whose website doesn’t have a 100% conversion rate, should add retargeting as a tool in their marketing arsenal. The advantage of remarketing is that you can target an audience who are already familiar with your brand seeing that they’ve visited your website before. After all, it’s easier to re-engage a user who has shown some level of interest in you rather than trying to acquire more first-time clicks.

As with most digital marketing practices, there are good ways and bad ways of doing remarketing. Remarketing is a science and there’s a formula to using it effectively. In this article we look at five strategies that illustrate how to use remarketing to get the best results.

What is Remarketing?

First off, let’s have a look at what remarketing is and how it works.

In essence, the main goal of remarketing is to serve relevant, personalised advertisements to those users who have had a previous interest in your products or services, with the goal of getting them to convert on your website.

Retargeting is much like bringing “window shoppers” back to your site and converting them into paying customers, thereby increasing your sales and revenue.

An example of remarketing could be someone who’ve searched for flights to Sydney (who didn’t purchase a ticket) being served advertisements on similar flights, hotel- or car rental deals on other websites.

When the user interacts with your website, he gets tagged with a cookie that you implemented to track him. Then, he gets reminded of your product or brand with an ad on the platform you choose – whether it is Google, Facebook, Twitter, or even on Instagram.

Why is Remarketing Important?

The importance of remarketing in digital marketing is all about conversions and revenue. Remarketing can have a great impact on your ROI. A significant number of retargeted prospects, 26% to be exact, will return and complete their online check out. Seeing that this accounts for about a quarter of all unconverted site visitors, it’s clear to see why remarketing is important.

Let’s look at the five strategies you can follow to increase your success rate with retargeting.

  • 1. Conversion Rates Increase with More Ad ImpressionsThe essence of inbound marketing is to provide the best offer to the right prospect at the perfect time. But there’s one more variable to take into account: frequency.With “normal”, non-targeted adverts “banner blindness” or “ad fatigue” can set in relatively quickly, especially if the advertisement is seen too frequently or is poorly designed. This results in decreased clicks.WordStream research suggests, however, that this happens nearly 50% less with remarketing banners, which have longer positive effects on consumers. A user is far more likely to engage with a remarketing ad, even after having seen it six times before, than they are with a brand-new generic display ad. In fact, conversion rates actually increase the more users see an ad within remarketing campaigns.A good strategy is therefore to serve remarketing ad campaigns for longer periods than you would a normal generic banner ad campaign as this will increase conversion rates.
  • 2. Carefully Define Your Audience to Reach the Right PeopleYou can have well written ad copy and an eye-catching design in your advertisement, but the most critical element that will determine your campaign’s success is the target audience.To illustrate this point, let’s look at the different types of users a website might receive. Some users might have jumped off a blog and some might have left your site from a product page.Using higher ad placements for warmer traffic that’s more likely to convert, you can close more sales.
  • 3. Don’t Exclude the Audience that has Already ConvertedA common mistake many digital marketers make is excluding those customers who’ve already converted from future marketing campaigns. Converted customers have already proven that they have an affinity with your brand so it only makes sense to continue communicating with them to build loyalty.Converted users are the perfect audience for offers on new product launches. An audience, for example, who’ve bought clothes from a summer collection could be served ads that promote the new winter collection. You can even offer discounts to this type of users, which will further enhance conversions and build loyalty.
  • 4. Benefit-Driven Image Ads Perform Better than Text AdsWhen it comes to creating ads, it’s key to differentiate between features and benefits. Benefits are what appeal to the user emotionally, hence your ads should always sell benefits instead of features. To identify a benefit, ask yourself: How does my product or service make the customer’s life better?Sun cream, for example, has a clear feature – protecting skin from the sun. The benefit is feeling more beautiful and confident due to having more youthful skin.Aside from selling a strong benefit in the headline, it also helps to have eye-catching imagery. On the Google Display Network, image ads get a higher CTR of 0.31% where text ads only get 0.23%. For this reason, it is well worth the investment to hire a good designer to create those fancy image ads.Another benefit of compelling, benefit-driven ads is that they have better click-through rates (CTRs), which brings down the cost of your ad campaign.WordStream found that for every 0.1% increase or decrease in the CTRs of your ads, your click costs will go up or down by a staggering 21%. So, the more clicks your ads generate, the less you pay per click.
  • 5. Create Custom Landing Pages for Each AdA well-designed landing page creates a seamless experience for the user, from the moment that a remarketing ad piques their interest to the moment they convert. Therefore, each ad should have its own landing page on which the retargeting message is incorporated.For maintaining interest, it’s good practice to keep the headline, image and the colour of your website custom landing page the same as your ad. It’s also important to pay special attention to the copy. The landing page should deliver on the promise made in the ad.By having a landing page that mirrors the remarketing ad and leads the prospect in clear, easy steps to conversion, you can create a smooth experience for the user and improve your conversion rate tremendously.

Remarketing Experts can Accelerate Your Conversions

Whether you’re an e-tailer selling your products or services online, a travel agent, a B2B company or a non-profit seeking donations or volunteers, remarketing can work in your favour to increase your revenue.

If you want to create a profitable remarketing campaign for your company or brand with high ROI, get in touch with our team of remarketing specialists today. We have the know-how to turn interested prospects into paying customers.