Video has become an extremely important aspect of a successful marketing strategy and studies have identified video as consumer’s favourite way to view content.
Video marketing allows you to reach your audience in a shorter amount of time and offers an eye-catching, adaptable and shareable medium to reach and engage your audience.
Historically video was only utilised on platforms such as YouTube, however nowadays it is being utilised on all social media platforms and is key in creating a successful brand. Videos are perfect for brands wanting to educate customers on the benefits of their products, to share stories and to inspire marketing-specific actions (e.g. demos, trials, subscriptions).
Consumers retain 95% of the message when they watch it in a video compared to 10% when reading it in text, allowing you to reach consumers more successfully and increase brand awareness. Video also generates 1200% more shares than text and images combined and increases user engagement by 33%.
Video is a cost effective way to reach consumers and the more authentic the video the more engaged your users are likely to be. Studies have also shown that videos up to 2 minutes in length get the greatest engagement. In 2018, the online video advertising spend in Australia sky rocketed to 1.3 million, resulting in a 44% growth from 2017.