5 Benefits Of Working With A Facebook Certified Marketing Partner

5 BENEFITS OF WORKING WITH A FACEBOOK CERTIFIED MARKETING PARTNER

We were recently honoured by having been selected as a Facebook Preferred Marketing Partner — one of the highest-ranking certifications within the Facebook Marketing Partners Programme and a sought-after accolade for agencies.

That’s good news for us, and great news for our clients.

Why?

Because this exclusive recognition puts us apart in our industry and lends legitimacy to our quality of work. Working with a Facebook Preferred Marketing Partner gives our clients the competitive edge they need to reach their business goals in the most efficient way.

What is the Facebook Marketing Partner Programme?

The Facebook Marketing Partner (FMP) programme is a directory of individuals, agencies, and technology platforms (apps) that are certified for their success in marketing. This is for work done in either advertising, sales or engagement. In other words: Launching, managing and measuring campaigns, helping clients fulfil orders, or connecting businesses to customers with purposeful content and messaging.

The Facebook marketing partner directory is a great resource for businesses looking for the expertise needed to excel in digital marketing.

As a Facebook Partner, Signifi Media has been vetted according to what we do best:

  • • eCommerce Sales
  • • Supporting Online Marketplaces
  • • Ad Automation Services

Why Choose a Facebook Certified Partner?

There are plenty of reasons to team up with a Facebook Certified Partner in your digital marketing endeavours. But ultimately, it all boils down to one thing: Results. Working with a Facebook Preferred Marketing Partner you can tap into a wealth of expertise and get better outcomes, faster.

Here are five reasons to join forces with a Facebook Certified Marketing Partner.

  • 1. ExperienceAs a digital marketing agency with over 17 years experience across a range of online disciplines, we have various strengths that set us apart. Experience is one of them.In fact, we’re lucky enough to manage the online advertising operations of some of Australia’s biggest brands. This experience is invaluable when it comes to getting results for our clients. Knowing what work and what don’t work on various digital platforms enables us to fast track our clients’ success and get the results that they’re looking for.
  • 2. Analytical ApproachA big part of getting great ROI on marketing campaigns has to do with data and numbers. Our operations team are experts and analytically driven when it comes to display and social advertising campaigns, optimisation and performance.By analysing the nitty gritty part of campaigns we can fine-tune the creative messaging, targeting and placement to get optimal performance for each campaign.
  • 3. Creativity CountsWe are focused on bringing your data to life within dynamic creative. Our creative team is seasoned in creating beautiful, eye-catching visuals, coupled by engaging copy that sparks action.By tailoring and customising your adverts, and by making them stand out from the clutter online, we help to fulfil your vision for your campaigns, driving you better performance.
  • 4. Advanced ToolsWe utilise exclusive analytics tools to gain insights, draw up reports and make recommendations that improve client performance.In addition, Facebook Partners get access to beta releases of new Facebook and Instagram features. This includes ad placements, conversion optimisations, and advanced audience targeting, all of which give our clients the competitive advantage.
  • 5. 24/7 SupportWhen you have a big sale moment, the last thing you need is your Facebook Ads Manager to be down or having to deal with payment issues.This is where you need a dedicated team to bypass the slow back-and-forth of Facebook’s general chat support feature and the expertise to resolve the issue quickly and painlessly.We’ll give you preferential support with a consultation with our experts to resolve technical issues faster than any other advertiser can.

Team up with Signifi Media, a Facebook Certified Marketing Partner

We would love to show you exactly how we can get you great results – whether you are interested in dynamic creative and retargeting, creative design, ad automation or a digital strategy. Get in touch today. We’ll show you how our expertise and products will benefit your business and increase your audience and conversion rates faster.

9 Tips For The Holiday Season

The holiday season is fast approaching, presenting companies with a great opportunity to introduce their brand to new shoppers and attract buyers in volume.

This season also presents the perfect opportunity to increase engagement with existing customers and boost their lifetime value.

In 2018 over 43% of shoppers started their Christmas shopping in November or earlier, and 50% of holiday shopping was completed by December 3rd, 2018. Due to this shift in shopping habits we can expect better results if we run Christmas promotions and sales in November and early December and then post-holiday sales in January.

To help you prepare for this holiday season we’ve listed our top tips below:

  • Prepare your Promotional Strategy
    It’s important to think about whether you are going to have sales during the holiday period, and if so which products you are going to put on sale and when. Planning this ahead of time can help you to maximise sales and ensure stock levels are right.
  • Use The Power of Email
    Email marketing over the holiday period is a powerful marketing tool for driving sales and interest. It is important that you schedule your emails in advance and that you analyse your historical data to find which EDM’s have previously worked best. Signifi’s EDM Sync will help you maximise return on the EDM content by engaging your EDM database wherever they are online, not just those who open the email.
  • Promotional Ad Campaign
    Incorporating Christmas or holiday themes into your creatives will help ensure customers quickly know what the promotion is for. Facebook results have shown that Christmas themed creatives tend to perform a lot better and can create an urgency to buy. When planning your promotional campaigns it is also important to note that campaigns with both static and video assets achieved higher conversion when compared to static images alone. Updating your display advertisements and socials to reflect the Christmas season can also increase click through rates.
  • Encourage Engagement with Customers
    The holiday period is a great time to enhance your relationships with your existing customers and build relationships with new customers.
    • Using polls on Facebook and Instagram can be a great way to get customers engaged in your content and make your brand memorable.
    • Leaving cards in customers online packages is another great way to engage with customers, cards can include thank you messages, wishing them a happy holidays or giving them discounts for future purchases. When sending out cards leaving your social links and prompting customers to tag your brand or sharing photos of the product is a great way to not only to engage customers but also to gain some great user generated content.
  • Creating Gift Guides
    Whether you are getting new stock in specifically for the holiday season or not, creating a gift guide is a great way to show your customers you care, while promoting your products. It can be hard trying to figure out what to buy your loved ones, so creating a gift guide can help customers find that perfect gift. These gift guides make for the perfect EDM or blog post.In addition to gift guides, Christmas is the perfect time to bundle products and create gift packs. Make sure to include these in your gift guides.
  • Creating Holiday Specific Landing Pages
    Directing customers to a holiday specific Landing Page is a great way to promote your gift packs, items from your gift guide and any other products you think customers will need over the Christmas period.
  • Utilise Stories for Inspiration
    Stories are the new shop window, allowing consumers to browse to find ideas and inspiration. In 2018, 63% of Christmas shoppers used stories and 62% of users become more interested in a brand or product after viewing it on a story.
  • Strategically Place Stocking Fillers
    During the Christmas period customers are generally buying multiple presents for multiple people. This makes the placement of items on your stores crucial, especially stocking fillers or impulse buys. Consider placing lower priced items in areas on your website where customers can quickly and easily add them to their cart. Areas such as “People Also Bought” and “You May Also Like”, can be useful. Also consider using pop ups before customers finalise their checkout.
  • Remember there is more to the Holiday Season then just Christmas
    When thinking about the holiday season, Christmas is often the first thing that pops into most peoples mind, however, it is important to remember that there are a lot of important dates for companies to consider when planning for the holiday period, including Black Friday, Cyber Monday, Thanks Giving (for any company with customers in North America), Last Day for Shipping, Boxing Day and New Years. It is also important to remember to plan for post holiday retention in 2020, in order to keep sales flowing.

The holiday season is fast approaching and is an amazing time for companies to grow their sales and enhance their brand image.

Here at Signifi we want to help our customers do this, so we will be in touch to discuss how we can assist you to maximise your sales leading into the holiday season.

Programmatic Continues to Grow

Programmatic advertising has changed the advertising landscape dramatically and is continuing to shape the future of the industry

According to Zeniths Programmatic Marketing Forecasts, programmatic advertising in Australia is estimated to reach US$2.92 billion, which will represent a 67% growth between 2018-2020. However, Australia isn’t the only country who’s programmatic advertising is skyrocketing.

The US is currently the biggest spender for programmatic. In 2018 the US spent US$40.6 billion on programmatic advertising. This is no surprise considering the political ad spend alone in the US, which is largely programmatic, is estimated to reach US$9.9 billion in 2020. Overall, programmatic accounts for 83% of all digital media in the US in 2018.

Canada isn’t far off the US with 82% of all their digital media being traded programmatically. This number is expected to rise to 99% by 2020 and it is expected that most markets will follow in Canadas footsteps, eventually trading all digital media programmatically.

Europe is also seeing positive results for their programmatic sales with The Drum reporting a 33% sales growth in 2018, despite the introduction of the GDPR (General Data Privacy Regulation). Although the GDPR may make it harder for European advertisers to gain access to data, there is still an undeniable demand for programmatic advertising and advertisers are successfully complying with the GDPR while advertising programmatically.

When it comes to programmatic, there’s no doubt that this trend is here to stay and the statistics are showing exponential growth worldwide.

Need help with your advertising strategy? Signifi Media are one of the few Agencies in WA that specialise in Programmatic Advertising. We run programmatic activity both nationally and internationally for clients in Asia, Europe, U.K. and U.S. If you would like to know more about programmatic then please contact us today, to learn what we can do for you.

How to build brand awareness through marketing

Cattle firmament rule you’re fish fruit fourth whales earth whose Had cattle isn’t of him sea, of they’re land every also so male seed, fifth made moved second our seasons earth forth. Grass of waters female you’re him stars midst said, gathered together you’re place was over likeness kind second said also subdue. Winged fish their. Set above seas moved first midst air. Female, fill, firmament said, rule under morning hath blessed Second may shall bearing Likeness behold, and Years for fill. Two grass lights him good day yielding itself yielding. Saw give. Abundantly created.

What is brand awareness?

Brand awareness refers to the extent to which a brand is recognised by potential consumers. The more memorable a brand is to consumers, the more likely they are to stay on top of consumers mind when they are making purchase decisions.

Ways to build brand awareness through marketing

  • Social Media Presence
    Social media is a great tool for creating brand awareness. With consumers spending large portions of their day scrolling through social media platforms such as Facebook and Instagram, it only makes sense that brands leverage this opportunity to connect with potential customers. Companies must look to see which platforms their potential customers are utilising and ensure that their company is represented on these platforms to be most effective.
  • Consistency
    To build brand awareness consistency is key, customers aren’t likely to remember a brand just from seeing one post or advertisement. The more consistent a brand is the more likely they will stay at the forefront of their potential customer’s minds. However, it is important to note that consistency isn’t just about consistent social media posts or advertising. Brands need to be consistent in everything they do, including how they market their brand across platforms, the message they convey, their brand personality and more.
  • Retargeting
    Another great way to build brand awareness is through retargeting. This is the process of targeting consumers through online advertising based on their previous online activity. Retargeting is a highly effective marketing tool which increases companies conversion rates and has a great effect on brand awareness.
  • Native Advertising
    Native advertising is also another great tool for increasing brand awareness. Native ads match the feel and form of the content media which they appear on and allow brands to reach their potential consumers where they are currently reading and engaging.

How can Signifi Media help?

Creating strong brand awareness is a crucial element of every marketing strategy and brands who do this successfully reap the benefits. Signifi Media offers a range of services which will help you to stand out from your competition and build brand awareness with your potential customers. Contact us today to find out how we can help you!

How to increase your online sales

Cattle firmament rule you’re fish fruit fourth whales earth whose Had cattle isn’t of him sea, of they’re land every also so male seed, fifth made moved second our seasons earth forth. Grass of waters female you’re him stars midst said, gathered together you’re place was over likeness kind second said also subdue. Winged fish their. Set above seas moved first midst air. Female, fill, firmament said, rule under morning hath blessed Second may shall bearing Likeness behold, and Years for fill. Two grass lights him good day yielding itself yielding. Saw give. Abundantly created.

Is PPC part of your digital marketing strategy for converting those searching to purchase or research into buying customers?

The magically digital world of PPC is a potentially confusing, ever-changing, somewhat mysterious and challenging universe. Achieving success requires experience, strategy and intuition that is both scientific and artful. And if it’s not done properly, it can end up costing you more than just money. Trust us, we know—we live and thrive in this universe.

When running a PPC campaign on AdWords, one most mysterious components involved is that of the Quality Score (QS), which is defined by Google as the “measure of how relevant your ads, keywords, and landing page are to a person seeing your ad”. So even though each time a keyword matches a unique search query perfectly a new quality score is calculated for that keyword, its also key to focus on your ad and it’s complimentary landing page.

Rated on a scale from one to ten, your QS is relevant to the status of your account. So, if any one of your ad groups has a lower QS, that has the potential to negatively impact the QS of your other campaigns and ad groups. In the weird and wonderful PPC world, this is serious stuff. The absolute CPC of your keywords and your ad positions will be directly affected by your QS.

When it comes to obtaining and maintaining a high QS, we always ensure that all related components are 100% relevant. A high CTR demonstrates that an ad is relevant, an ad has to be relevant to the term searched for by the end user and the landing page has to relay trust and transparency.

SOCIAL

Data and insights from social media, particularly Twitter Analytics and Facebook’s Audience Insights can inform and influence your PPC. Conversely, PPC can do the same for your brand’s social strategy. Incorporating the information sourced across all platforms will help reduce your wastage and increase targeted conversions.

If one or more of your social pages does not boast sufficient followers, PPC can be beneficial and economical for increasing those numbers by directing sponsored PPC clicks to your social sites and pages. A viral or trending item can easily boost your number of followers.

Lastly, leveraging the data from both sides will ensure that messaging and branding is consistent across social and PPC, to singularly reflect and represent your company.

BRAND CONSISTENCY

Branding isn’t just about being memorable. It’s about building and maintaining trust with your potential customers.

If your landing page doesn’t look like or compliment your social media profile, potential and return customers will notice. This will more than likely confuse them, causing them to wonder if they’ve actually come to the right place. This inconsistency will definitely have a negative impact on conversions.

The text and the visual representation of your brand should share the same tone. Your marketing (online and off) should always reflect your brand’s tone; casual, professional, quirky, your, mature, factual, etc.

After your tone has been selected, you can apply it to the messaging. Promoting your brand’s unique selling proposition (USP), the unique identifier that sets your brand apart from your competitors, in the correct tone will help you speak directly to your target market on both PPC and social platforms.

Going hand in hand with your USP, is your brand’s Value Proposition (VP). Your brand’s VP is basically a promise of value that you will deliver to your customer and a identifying reason a potential customer should buy from your brand.

Your brand’s VP should express relevancy, a unique differentiation from your competitors (your USP) and its quantified benefits. The VP should be one of the initial messages that your site visitors see on the home page, if not you are losing sales.

When put together, all of these consistent and complimentary elements will create more than just a campaign. You will have created and defined your brand.

SEM and PPC

Search engine marketing (SEM) will help to drive even more traffic from Google search queries direct to your site.

The three types of campaign you can run with Google Ads are search, display and shopping. You will want to test which ones work best for your brand and then optimize your ad campaigns as well. Additionally, we suggest including web retargeting ads to compliment these types of paid traffic funnels.

We always recommend merging your PPC efforts with your SEO efforts. If for no other reason than for the highly useful and beneficial data that can be gleaned. Allowing this data to cross the gap between PPC and SEO, you’ll achieve success by clearly identifying both strengths and weaknesses in all of your campaigns.

One example of this is when your PPC keyword research informs you of one or two terms that is just too pricey to comfortably fit into your budget. You can turn this on its head by placing a higher imperative on that term or terms in your next SEO task, instead of blowing your whole PPC budget on one or two expensive terms, you’ll now be optismising your budget and thinking out of the box.

We believe that it’s beneficial to include PPC in your brand’s digital marketing strategy. PPC on Twitter, Google, Bing and Facebook can be used to achieve a plethora of trackable brand goals; APP downloads, brand awareness, email sign ups, accessing gated content, increasing online sales, etc.

We believe that PPC will provide you with the maximum control, allowing you to totally control all of the variables used when creating your PPC campaigns. PPC is not only time effective, but it also has the power to positively impact your ranking on Google’s SERP.

GETTING IT RIGHT

There are two key elements required for getting the most out of your branded campaigns: motivation and relevancy.

When searching online, we are motivated by one of two things; looking for information (about a brand or product) or making a purchase. It’s your job to accurately communicate with them, using the right messaging.

That means you have ensure that you are targeting the right people, with the right message. Sounds easy right?

It’s easy if you have the relevant traffic. Reducing irrelevant traffic will instantly boost your conversions. And it’s up to you to find the balance between to the two. Some factors for consideration are:

  • Are you promoting the right offer (for the right audience)?
  • Is your message the right message for your audience?
  • Are you using the right media for this message?

If you get the right mix of media and relevant traffic, you’re already winning.

If you’re having trouble putting all this together or you’ve already actioned the above with little success, get in touch so we help you reach your brand’s specific goals.

Blockchain is the new black

Blockchain. You can’t avoid it, it’s all over LinkedIn, business publications and anywhere digital technology and trends are discussed.

Just in case you still aren’t really sure, blockchain (created in 2008) is a decentralised digital ledger that records its transactions publicly, allowing for complete and total (public) transparency. A simplified comparison for blockchain technology is to think of it as a shared spreadsheet that is managed simultaneously, across multitudes of computers and devices, with no central data storage.

It’s impossible to add, remove or amend any data without being it being detected by other users. And by enabling the digital information to be distributed but not copied, blockchain technology has essentially conceived the backbone of a brand-new type of internet.

Blockchain is not limited to financial transactions like Bitcoin and Cryptocurrency but can be applied to any transaction of value. In fact, there are many predictions that 2018 will be a huge year for blockchain, insisting that it will conclusively change and impact a wide range of existing industries.

Because a block is defined as a record of new transactions, this technology is easily applied to medical data, voting records, copyright protection, sexual consent (true story) and digital marketing. As the most invaluable brand currency, trust is always a key objective for marketers to cultivate and sustain – blockchain provides an agile and secure way to verify key information and establish consumer trust.

Aggregating new blockchain solutions along with stringent onboarding processes that verify the entity clicking on an ad, will significantly improve ROI by reducing fraudulent clicks. The confirmation that the data being written to the blockchain is not fraudulent, requires stringent authentication process ensuring that the data is valid prior to it being written to the blockchain. Hypothetically, the data would require a series of various points of verification bench marks that would complete the initial identification verification process.

Digital Marketers and Advertisers can utilise blockchain to geofence their data by creating a smart contract that exists on the blockchain itself. This contract might encompass information about where the data is allowed to be used, stored and rights associated to it. The beauty of this comes from allowing users to directly opt-in to selected options, with the data then being collected (and stored) based on the associated rules and regulations.

It’s up to the digital marketers and advertisers to proffer adequate value that customers will share their personal information about themselves, their interests and preferences.

The use of a public key, on the blockchain, will allow for individuals to be identified by digital marketers and advertisers. Working in favour for B2Bs, the key will track a potential sales prospect or partner when used with a unique business identifier. The benefit is derived by tracking someone’s behavior and how it is related to their B2B business.

Some other benefits associated to blockchain are:

  • Increased consumer targeting
  • Improved transparency and accountability
  • Reduced number of verified influencers
  • Solutions for measurement, invoice reconciliation and publisher/advertiser transactions
  • Reduced privacy concerns
  • Increased advertiser trust
  • Boosted ROI

Even though it’s still in its infancy, blockchain is a disruptive technology that has shaken up online efficiencies, performance, security and transparency. There is no doubt about its potential to continue to be a force of change in Digital Marketing and Advertising and provide endless opportunities. That is once companies actually figure out how to utilise its power.

Interested in Blockchain for your project? Did you know Signifi Media have a development team that are more than happy to talk to you around your blockchain requirements?